new Bontrager Blaze WaveCel LTD Mountain Bike Helmet
retails for $299.99. It is part of a new line of helmets
that Trek created with Bontrager to prevent concussions
from cycling accidents.
Photo courtesy of Trek
WAUKESHA — New helmets unveiled Tuesday by
Waterloo-based Trek were made with technology to prevent
concussions from common cycling accidents.
The Wisconsin company worked with Bontrager to create
the helmet technology called WaveCel, which it says is
proven to be 48 times more effective than the standard
EPS foam helmets at preventing concussions.
According to the announcement, WaveCel is a collapsible
cellular material that lines the inside of Bontrager
WaveCel helmets. It was developed by orthopedic surgeon
Dr. Steve Madey and biomechanical engineer Dr. Michael
Bottlang, who have collaborated for the past 25 years
and pioneered advances in fracture care, thoracic and
pelvic trauma, and head injury prevention.
The creation of Bontrager Wave-Cel helmets is the result
of a four-year partnership between Madey and Bottlang
and Trek and Bontrager’s Research & Design teams. The
WaveCel helmets are meant to protect against how cycling
accidents generally happen, which is with twists, turns
and angled impacts, versus traditional helmets that
protect against direct impacts.
“We are cycling enthusiasts on a mission to help more
people enjoy the benefits of biking and to do that with
the most advanced protection possible,” said Tony White,
lead engineer on the project, in a statement. “WaveCel
represents a significant leap forward for all types of
riders, and we are proud that this technology is
exclusively available in Bontrager helmets.”
In addition, WaveCel absorbs energy in multiple ways
because the WaveCel material moves independently and
flexes until the cell walls crumple and then glide,
actively absorbing direct and rotational energy and
redirecting it away from your head.
“We’re out to change the world by getting more people on
bikes, and we’re committed to making riding safer and
more accessible for everyone,” said Trek President John
Burke in a statement. “Wave-Cel is the most advanced
helmet technology ever designed, and these helmets are a
big step toward making riding a safer, more enjoyable
experience for everyone.”
Bontrager WaveCel helmets are initially being offered in
four models that range in price from $149.99 to $299.99.