Trek unveils new helmet technology
Aimed at preventing concussions from cycling accidents

By Freeman Staff

March 20, 2019

 The new Bontrager Blaze WaveCel LTD Mountain Bike Helmet retails for $299.99. It is part of a new line of helmets that Trek created with Bontrager to prevent concussions from cycling accidents.
Photo courtesy of Trek

WAUKESHA — New helmets unveiled Tuesday by Waterloo-based Trek were made with technology to prevent concussions from common cycling accidents.

The Wisconsin company worked with Bontrager to create the helmet technology called WaveCel, which it says is proven to be 48 times more effective than the standard EPS foam helmets at preventing concussions.

According to the announcement, WaveCel is a collapsible cellular material that lines the inside of Bontrager WaveCel helmets. It was developed by orthopedic surgeon Dr. Steve Madey and biomechanical engineer Dr. Michael Bottlang, who have collaborated for the past 25 years and pioneered advances in fracture care, thoracic and pelvic trauma, and head injury prevention.

The creation of Bontrager Wave-Cel helmets is the result of a four-year partnership between Madey and Bottlang and Trek and Bontrager’s Research & Design teams. The WaveCel helmets are meant to protect against how cycling accidents generally happen, which is with twists, turns and angled impacts, versus traditional helmets that protect against direct impacts.

“We are cycling enthusiasts on a mission to help more people enjoy the benefits of biking and to do that with the most advanced protection possible,” said Tony White, lead engineer on the project, in a statement. “WaveCel represents a significant leap forward for all types of riders, and we are proud that this technology is exclusively available in Bontrager helmets.”

In addition, WaveCel absorbs energy in multiple ways because the WaveCel material moves independently and flexes until the cell walls crumple and then glide, actively absorbing direct and rotational energy and redirecting it away from your head.

“We’re out to change the world by getting more people on bikes, and we’re committed to making riding safer and more accessible for everyone,” said Trek President John Burke in a statement. “Wave-Cel is the most advanced helmet technology ever designed, and these helmets are a big step toward making riding a safer, more enjoyable experience for everyone.”

Bontrager WaveCel helmets are initially being offered in four models that range in price from $149.99 to $299.99.