Erth Dispensary will open in the storefront that has
been home to Glad Rags retail shop for many years. The
new store will open April 20.
Photos by Mark Justesen
CEDARBURG — Jennifer Kawczynski
said there’s an obvious reason why she and her family chose
Cedarburg as the second location for Erth Dispensary, a business
focused on cannabidiol and hemp-based products. “We have so many
customers out in that area,” she said. “We were looking to get into
Ozaukee County because we have tons of customers from there, but yet
we wanted to be close enough to home.”
She also said that Cedarburg was a perfect location for their growth
due to the number of festivals the city hosts throughout the year
and other events that bring a lot of foot traffic into the downtown
“We are very involved in the Bay View community and business
association, and we hope to build the same kind of relationship with
the Cedarburg community,” she said.
As far as Kawczynski is aware, her company’s second location will be
the first dedicated CBD dispensary in Ozaukee County, though she
knows CBD products are available at some retailers in the county. It
will be the second location for the family-run business; its first
dispensary opened in Bay View this past December and Kawczynski said
that the company’s products have been sold by other vendors and
online for a few years.
For those who are unfamiliar, here’s the lowdown in case you are
confused about cannabis: Both marijuana and hemp are members of the
cannabis family, more like cousins than siblings, with very
Marijuana contains tetrahydrocannabinol, the compound that produces
psychoactive effects, and remains illegal in Wisconsin. The amount
of THC in hemp is low, .03 percent or less, and the amount of CBD is
high, thus users don’t get any sort of euphoria or high from
consuming it, but rather tout its therapeutic effects. It is legal
to sell and possess CBD-based products in Wisconsin.
“We are very big on education and try to have enough staff in the
store to give everyone a one-on-one experience,” said Kawczynski.
“Marijuana is high in THC and low in CBD; hemp is high in CBD and
very low or has non-existent levels of THC.”
Users of CBD products report that it can help with a variety of
issues, from relieving pain, reducing anxiety and depression to
alleviating the pain from cancer treatments. Because CBD has
anti-inflammatory properties, some users report that it’s effective
in treating acne. Finally, ongoing research is exploring other areas
of the body that may benefit from CBD usage, including the brain and
the heart. It can interact with some medications and does cause mild
side effects in some people.
Kawczynski said that her family first became aware of CBD due to
family medical reasons and can speak firsthand about its benefits.
“I think people can really relate to us,” she said.
As Erth Dispensary is a family business, once the store opens, there
will often be a family member working. Kawczynski’s daughter and
son-in-law will be living above the Cedarburg location, though
Kawczynski herself, her husband or her mother (affectionately known
to their existing customers as Grandma Bud) will be at the store.
His products made from hemp that contain CBD that are Erth
Dispensary’s sweet spot. When the store opens, expect to find a
variety of consumable products, from drops and edibles, vape liquid
to topical and beauty products as well as pet goods, among other
items. The purchase of these types of items does not require a
medical marijuana card as they are not derived from the marijuana
The Kawczynski family is already busy turning the building into
their new location.
“It’s going to be a little bit different than our Bay View store –
we’re trying to go for a little bit different look, more like a
high-end boutique,” she said. Once this store is open and
established, Kawczynski said her family hopes to establish its own
health and wellness foundation later in the year.
“We really want it to focus on health and wellness and get involved
in charitable efforts,” she said. “We are constantly doing things
like donating baskets to charities, but we’d like to do more
In the meantime though, the next couple of weeks will be busy ones
for their family as they get the store ready for its grand opening
“April 20, to be exact,” Kawczynski laughed. “It’s true.”
For those unfamiliar, 420 (fourtwenty, not four hundred and twenty)
is a slang word for cannabis. According to legend, a group of
California high school students in the early 1970s began using it as
a code word for the time (4:20 p.m.) they planned to get together to
smoke pot. The phrase stuck, and was soon adopted throughout the pot
community, eventually spreading through the Grateful Dead fan
community and beyond, becoming part of the canon of American slang