While using a bathroom, about half of adults check their
appearance and 40 percent blow their noses or cough. The
survey also found that 27 percent of people use the
restroom as a respite or a getaway and 25 percent use
their cellphone in the restrooms.
MENOMONEE FALLS — Nothing is
more of a shopping or eating turnoff than a dirty bathroom. In fact,
52 percent of people who responded to a survey conducted by
Menomonee Falls-based Bradley Corp. said they’d likely spend more
money at a business with a well-maintained bathroom.
The 10th Annual Healthy Hand Washing Survey showed that 7 percent
more people than last year’s survey said they’d “definitely” or
“probably” would spend more money at a business with a clean
The survey also found that 64 percent of consumers make a conscious
decision to choose a business based on the fact that it has cleaner,
well-maintained restrooms. Women are even more likely to be drawn to
pleasing restrooms compared to men (67 percent vs. 61 percent).
Also, one-third of Americans say they would pay to use a restroom if
they were assured it would be clean and well stocked.
“Consistently, over the 10 years of our survey, a large majority of
Americans say they expect a high quality business to have a high
quality restroom,” said Jon Dommisse, director of strategy and
corporate development for Bradley Corp. “So, when a customer
encounters a messy restroom, their perception of that business and
its products and services are tarnished. Even worse, 55 percent are
unlikely to return to a business after a bad restroom experience,
which can have a devastating effect on sales.
“On the flip side, well-maintained restrooms attract customers who
reward those businesses with increased spending. It simply makes
good business sense to keep restrooms clean and modern-looking so
customers come back.”
About 60 percent of Americans use a public restroom one to five
times per week, the survey found, and an additional 21 percent use
public restrooms six or more times per week.
“In all, 80 percent of people regularly use public restrooms. As odd
as it may sound, for many of us, public restrooms are an important
part of our everyday lives,” Dommisse said.
While using a bathroom, about half of adults check their appearance
and 40 percent blow their nose or cough. The survey also found that
27 percent of people use the restroom as a respite or a getaway and
25 percent use their cellphone in the restrooms.
However, Americans also have a high level of frustration with public
bathrooms. Top aggravations include toilets that are clogged or not
flushed (85 percent), empty or jammed toilet paper dispensers (83
percent), and partition doors that don’t latch (78 percent). In all,
nearly 70 percent of Americans reported having an unpleasant
“Based on these pain points, it makes sense that Americans’ top
requests for improvements are keeping restrooms cleaner and better
stocked,” Dommisse said. “The state of a restroom can have a
measurable effect on the health of a business. Our aim for this
research over the past 10 years has been to understand hand washing
habits and help businesses improve their restrooms and attract
The 10th Annual Healthy Hand Washing Survey by Bradley Corp. queried
1,264 American adults online Jan. 3-9 about their hand washing
habits in public restrooms and concerns about germs, colds and the
flu. Participants were from around the country, were 18 years and
older, and were fairly evenly split between men and women (49 and 51