Plan Commission to discuss proposed hotel

By Cara Spoto

March 24, 2019

WAUKESHA — A proposal from Oconomowoc-based contractor MSI General to construct a 95-room hotel off Meadow Lane on the city’s far north side will receive its first vetting from the city Plan Commission on Wednesday.

The company is working with InterContinental Hotel Group — the British hospitality company that operates Crowne Plaza, InterContinental, Kimpton and other hotels — and recently submitted plans to the city for the hotelier’s newest brand: Avid Hotels.

“IHG recently launched the Avid Hotel brand, and it is an honor to be selected to deliver this product to Waukesha,” wrote MSI Vice President Jay J. Craig in the application letter submitted earlier this month. “IHG developed the Avid Hotel brand to serve a unique niche in the marketplace that emphasizes modern architecture, efficient amenities and an exceptional sleep experience.”

In an August press release announcing the construction of the first Avid Hotel in the Oklahoma City area, the InterContinental Hotel Group (IHG) described the Avid brand as a “new kind of hotel” for the “everyday traveler” where the “basics (are) done exceptionally well, at a fair price.”