Marcus Theatres now plans to construct a Movie Tavern at
instead of its BistroPlex brand.
BROOKFIELD — Marcus Theatres
announced it will bring its newest brand Movie Tavern to Brookfield
Square mall, which had been the intended site for a Marcus Theatre
The decision came after Marcus Theatres, a division of
Milwaukee-based The Marcus Corporation, acquired Movie Tavern in
February. The acquisition added 208 screens at 22 locations in
Arkansas, Colorado, Georgia, Kentucky, Louisiana, New York,
Pennsylvania, Texas and Virginia for Marcus Theatres, which now owns
or operates a total of 1,097 screens at 90 locations in 17 states.
The Movie Tavern at Brookfield Square is anticipated to open in
October, near where Sears had been located.
“Movie Tavern by Marcus is an extension of the Marcus Theatres brand
with its own personality and some unique attributes,” said Rolando
Rodriguez, chairman, president and CEO of Marcus Theatres, in a
statement. “This market area is already enjoying the Majestic Cinema
of Brookfield (4.5 miles away) and the Ridge Cinema (6 miles away).
Plus the BistroPlex concept at Southridge Mall is a short drive away
(11 miles). It is the right time and place to introduce our new
theatre to our hometown, ultimately giving the community three
choices of Marcus Theatres brands.”
According to Monday’s announcement, plans for the exterior signage
and design package to now reflect the Movie Tavern brand have been
submitted to the Brookfield Plan Commission.
The new Movie Tavern by Marcus at Brookfield Square will have eight
auditoriums and will feature popular amenities from Marcus Theatres,
including comfortable DreamLounger recliners throughout the building
and one Super-Screen DLX auditorium with an oversized screen,
immersive Dolby Atmos sound and optional heated recliner seating.
Although Movie Tavern by Marcus will feature local favorite, Zaffiro
pizza on its menu, the food and beverage offerings overall will be
different than other Marcus Theatres locations.
The bar area will be called The Tavern and will have an open concept
with lounge and traditional bar seating. Guests will be able to
order food and beverages that can be enjoyed in the bar/lounge or
delivered to their auditorium by food runners. Orders also can be
placed at the concession stand and will be delivered to guests’
“When considering the development of a new theater, our goal is to
design it for the needs and spirit of the community,” Rodriguez
said. “The Brookfield area continues to grow, including the planned
addition of the Brookfield Conference Center in 2020, several
hotels, new restaurants and numerous residential developments. More
and more it is becoming a stronger regional destination for
shopping, dining and leisure. Movie Tavern by Marcus at Brookfield
Square will complement this growth, offering entertainment and
dining for the entire community to enjoy.”