The new Brook-Falls Veterinary Clinic luxury pet resort
is an approximately 12,000-square-foot facility adjacent
to the clinic at N48-W1480 W. Lisbon Road, Menomonee
MENOMONEE FALLS — Brook-Falls
Veterinary Clinic in Menomonee Falls is expanding its facility to
include a 12,000-square-foot luxury pet resort at
The addition, which will triple the clinics’ size, will not only
include a boarding facility for dogs, cats and exotic animals, but
also a dog daycare, said Denise Follett, veterinarian and
“It’s not just the typical doggy daycare, we’re actually going to
have some enrichment programs going on,” Follett said. “It’s like a
Montessori school for your dog.”
Follett said the dog kennels will have glass on the ceilings that
allow for natural light and glass doors, which allow employees to
check on pets at all times. However, the kennels will be divided by
stone walls for privacy, she added.
“We will have some luxury dog kennels or suites I guess you would
call them,” Follett said. “Also, luxury suites for cats with a fish
tank that’s there for their amusement.”
Enrichment programs will include activities to promote the healthy
wellbeing of pets while improving their mental stimulation, she
said. These programs go beyond the typical kennel experience, which
often consists of managing a large group of dogs.
In fact, Follett said following a prescreening, dogs will be
selected and divided into different groups based on their behavior.
The facility also features a three-seasons exercise area, where pets
can run around no matter the weather.
“It’s exciting because I don’t think there’s another facility like
ours in the area and I think it will be a great advantage for the
community,” Follett said.
Follett added it’s not clear when construction will begin, but she
and co-owner Dr. Jennifer Bloss hope to have the facility
constructed by the new year.
For more information on the clinic or for construction updates,
Forget kibbles: US sales of
fresh pet food are soaring
DETROIT — Kibbles for Fido? Nope.
These days he’s getting diced chicken with sweet
potatoes and spinach.
U.S. pet owners are increasingly feeding fresh food to
their dogs and cats. Some order pre-proportioned meals
of meat and vegetables or frozen raw meat online. Others
find them in refrigerators at big retailers like Walmart.
Later this spring, Petco and its partner,
California-based JustFoodForDogs, will open a kitchen at
its flagship store in New York where it expects to make
2,000 pounds of fresh pet food every day.
Proponents say fresh foods preserve nutrients better
than canned or dried ones, mimic ancestral diets and
improve pets’ health.
‘‘Just as people have become skeptical of highly
processed foods for themselves, they’re looking
critically at their pets’ foods as well,’’ said Amy
Zalneraitis, part-owner and chief brand officer of We
Feed Raw, a 10year-old raw food meal plan service based
in Maine. ‘‘They think: How could something with a shelf
life of over year be better than real, fresh food?’’
But some veterinarians question the trend. They say
established pet food companies like 51-year-old Royal
Canin are backed by decades of research, while the
verdict is still out on fresh food.
The U.S. Food and Drug Administration says raw pet food
has a high risk of bacterial contamination. The agency
is also investigating a link between grain-free diets
that contain peas, lentils and potatoes and elevated
levels of heart disease in dogs.