Veterinary clinic to expand, offering luxury pet resort

By Brandon Anderegg

April 4, 2019

The new Brook-Falls Veterinary Clinic luxury pet resort is an approximately 12,000-square-foot facility adjacent to the clinic at N48-W1480 W. Lisbon Road, Menomonee Falls.
Submitted rendering

MENOMONEE FALLS — Brook-Falls Veterinary Clinic in Menomonee Falls is expanding its facility to include a 12,000-square-foot luxury pet resort at N48-W1480 W. Lisbon Road.

The addition, which will triple the clinics’ size, will not only include a boarding facility for dogs, cats and exotic animals, but also a dog daycare, said Denise Follett, veterinarian and Brook-Falls co-owner.

“It’s not just the typical doggy daycare, we’re actually going to have some enrichment programs going on,” Follett said. “It’s like a Montessori school for your dog.”

Follett said the dog kennels will have glass on the ceilings that allow for natural light and glass doors, which allow employees to check on pets at all times. However, the kennels will be divided by stone walls for privacy, she added.

“We will have some luxury dog kennels or suites I guess you would call them,” Follett said. “Also, luxury suites for cats with a fish tank that’s there for their amusement.”

Enrichment programs will include activities to promote the healthy wellbeing of pets while improving their mental stimulation, she said. These programs go beyond the typical kennel experience, which often consists of managing a large group of dogs.

In fact, Follett said following a prescreening, dogs will be selected and divided into different groups based on their behavior. The facility also features a three-seasons exercise area, where pets can run around no matter the weather.

“It’s exciting because I don’t think there’s another facility like ours in the area and I think it will be a great advantage for the community,” Follett said.

Follett added it’s not clear when construction will begin, but she and co-owner Dr. Jennifer Bloss hope to have the facility constructed by the new year.

For more information on the clinic or for construction updates, visit www.brookfallsveterinary.com.


Forget kibbles: US sales of fresh pet food are soaring

DETROIT  — Kibbles for Fido? Nope. These days he’s getting diced chicken with sweet potatoes and spinach.

U.S. pet owners are increasingly feeding fresh food to their dogs and cats. Some order pre-proportioned meals of meat and vegetables or frozen raw meat online. Others find them in refrigerators at big retailers like Walmart.

Later this spring, Petco and its partner, California-based JustFoodForDogs, will open a kitchen at its flagship store in New York where it expects to make 2,000 pounds of fresh pet food every day.

Proponents say fresh foods preserve nutrients better than canned or dried ones, mimic ancestral diets and improve pets’ health.

‘‘Just as people have become skeptical of highly processed foods for themselves, they’re looking critically at their pets’ foods as well,’’ said Amy Zalneraitis, part-owner and chief brand officer of We Feed Raw, a 10year-old raw food meal plan service based in Maine. ‘‘They think: How could something with a shelf life of over year be better than real, fresh food?’’

But some veterinarians question the trend. They say established pet food companies like 51-year-old Royal Canin are backed by decades of research, while the verdict is still out on fresh food.

The U.S. Food and Drug Administration says raw pet food has a high risk of bacterial contamination. The agency is also investigating a link between grain-free diets that contain peas, lentils and potatoes and elevated levels of heart disease in dogs.

-Associated Press