Wisconsin Harley-Davidson to purchase New Berlin dealership
Iron Town Harley defendant in federal lawsuit

By Ashley Haynes

April 4, 2019

 The Harley-Davidson IronTown location in New Berlin, 1925 S. Moorland Road. The location is being bought by Wisconsin Harley-Davidson in Oconomowoc.
Ashley Haynes/Enterprise Staff

OCONOMOWOC — Two area Harley-Davidson dealerships will soon join forces. According to a press release, Wisconsin Harley Davidson is in the process of establishing a purchase agreement with New Berlin-based Iron Town Harley-Davidson, formerly known as Hal’s.

Prior to the purchase being finalized, an interim management agreement will be in place with former owner Kirk Topel involved as part of the interim management structure during the final purchase negotiations.

“We are excited to have Kirk Topel on board and are looking forward to serving the great Harley customers that know and trust this dealership and its staff,” said Robert Moakley, owner of Wisconsin Harley-Davidson.

Wisconsin Harley-Davidson has been in the greater Milwaukee area for over 25 years. The dealership is a winner of the Platinum, the Silver and Bronze Bar and Shield awards under Moakley’s ownership. Brothers Robert and Mike Moakley also own Battle Creek Harley-Davidson located in Battle Creek, Mich.

Wisconsin Harley-Davidson management emphasized the fact that negotiations are still fluid on Wednesday.

“At this time Wisconsin Harley-Davidson is in an interim management position of Iron Town as a purchase is negotiated. Nothing is finalized at this time,” said Diane Crowley, marketing and events manager.

The Iron Town location, 1925 S. Moorland Road, as well as its partner motorcycle shop in Janesville, are defendants in a federal lawsuit that demands a total of $6.3 million in delinquent debts and asks merchandise sales from the businesses be stopped to prevent more losses to Harley-Davidson Credit Corp., a lending agency.

A federal judge has stayed the motion to stop sales but ordered that merchandise only be sold if the agency is notified of sales and sent what is due to repay any debt.

The lawsuit filed earlier this year in the U.S. District Court of Western Wisconsin by Harley’s credit division claimed the dealerships were in breach of contract for selling motorcycles and not reimbursing the credit agency.

In addition, the lawsuit claims fraud was committed because the agency was repeatedly told that payments had been sent but actually were never made.

The credit agency claims Iron Town owes $3.7 million and the Janesville shop owes $2.6 million.

<<EARLIER: New Berlin Harley franchise faces $6.3M federal lawsuit

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