Harley-Davidson IronTown location in New Berlin, 1925 S.
Moorland Road. The location is being bought by Wisconsin
Harley-Davidson in Oconomowoc.
OCONOMOWOC — Two area
Harley-Davidson dealerships will soon join forces. According to a
press release, Wisconsin Harley Davidson is in the process of
establishing a purchase agreement with New Berlin-based Iron Town
Harley-Davidson, formerly known as Hal’s.
Prior to the purchase being finalized, an interim management
agreement will be in place with former owner Kirk Topel involved as
part of the interim management structure during the final purchase
“We are excited to have Kirk Topel on board and are looking forward
to serving the great Harley customers that know and trust this
dealership and its staff,” said Robert Moakley, owner of Wisconsin
Wisconsin Harley-Davidson has been in the greater Milwaukee area for
over 25 years. The dealership is a winner of the Platinum, the
Silver and Bronze Bar and Shield awards under Moakley’s ownership.
Brothers Robert and Mike Moakley also own Battle Creek
Harley-Davidson located in Battle Creek, Mich.
Wisconsin Harley-Davidson management emphasized the fact that
negotiations are still fluid on Wednesday.
“At this time Wisconsin Harley-Davidson is in an interim management
position of Iron Town as a purchase is negotiated. Nothing is
finalized at this time,” said Diane Crowley, marketing and events
The Iron Town location,
1925 S. Moorland Road, as well as its
partner motorcycle shop in Janesville, are defendants in a federal
lawsuit that demands a total of $6.3 million in delinquent debts and
asks merchandise sales from the businesses be stopped to prevent
more losses to Harley-Davidson Credit Corp., a lending agency.
A federal judge has stayed the motion to stop sales but ordered that
merchandise only be sold if the agency is notified of sales and sent
what is due to repay any debt.
The lawsuit filed earlier this year in the U.S. District Court of
Western Wisconsin by Harley’s credit division claimed the
dealerships were in breach of contract for selling motorcycles and
not reimbursing the credit agency.
In addition, the lawsuit claims fraud was committed because the
agency was repeatedly told that payments had been sent but actually
were never made.
The credit agency claims Iron Town owes $3.7 million and the
Janesville shop owes $2.6 million.
<<EARLIER: New Berlin Harley franchise faces $6.3M federal lawsuit
<<EARLIER: Local Harley-Davidson dealership forges
new identity from Milwaukee's past