Kohlís partnering with Olsen twin brand of clothing
Elizabeth and James line expected out by holiday season

Freeman Staff

April 11, 2019

MENOMONEE FALLS ó Kohlís has announced an exclusive partnership with the famous founders of the Elizabeth and James brand ó Mary-Kate and Ashley Olsen.

The Elizabeth and James line will be sold in stores around the country and at Kohls.com.

Kohlís will be the exclusive retailer of Elizabeth and James apparel, handbags and accessories, bringing the brandís high-quality, trend-forward pieces to women across the country.

ďOur vision for Elizabeth and James is to deliver a lifestyle brand that offers women access to premium fashion at an affordable price without sacrificing quality and fit,Ē said Mary-Kate Olsen in a statement.

ďKohlís is the right partner to take our brand into a new era, while staying true to the high-quality, fashion-forward designs that our loyal brand enthusiasts expect from us. Leveraging Kohlís extensive store network and digital platform will also allow us to reach a much larger audience than we have in the past and for this we are particularly excited,Ē she said.

Elizabeth and James will continue to operate as an independent business, led by founders and co-creative directors Mary-Kate and Ashley Olsen.

ďWeíre excited to partner with Mary-Kate and Ashley Olsen, two highly-regarded designers in the fashion industry, to bring the Elizabeth and James brand to Kohlís customers nationwide,Ē said Michelle Gass, Kohlís CEO.

ďThis is another great example of how we are bringing newness and fashion relevancy to the millions of women who shop Kohlís. We also know that Elizabeth and James will support our efforts to drive new customers, particularly millennials, to Kohlís,Ē Gass said.

The Elizabeth and James collection featuring apparel, handbags, accessories and beauty will be available beginning this holiday season at the majority of Kohlís stores and on Kohls.com.

Mary-Kate and Ashley Olsen, together with Kohlís, will lead the Elizabeth and James product design, which will be managed out of Kohlís New York Design Office.