MENOMONEE FALLS ó Kohlís has
announced an exclusive partnership with the famous founders of the
Elizabeth and James brand ó Mary-Kate and Ashley Olsen.
The Elizabeth and James line will be sold in stores around the
country and at Kohls.com.
Kohlís will be the exclusive retailer of Elizabeth and James
apparel, handbags and accessories, bringing the brandís
high-quality, trend-forward pieces to women across the country.
ďOur vision for Elizabeth and James is to deliver a lifestyle brand
that offers women access to premium fashion at an affordable price
without sacrificing quality and fit,Ē said Mary-Kate Olsen in a
ďKohlís is the right partner to take our brand into a new era, while
staying true to the high-quality, fashion-forward designs that our
loyal brand enthusiasts expect from us. Leveraging Kohlís extensive
store network and digital platform will also allow us to reach a
much larger audience than we have in the past and for this we are
particularly excited,Ē she said.
Elizabeth and James will continue to operate as an independent
business, led by founders and co-creative directors Mary-Kate and
ďWeíre excited to partner with Mary-Kate and Ashley Olsen, two
highly-regarded designers in the fashion industry, to bring the
Elizabeth and James brand to Kohlís customers nationwide,Ē said
Michelle Gass, Kohlís CEO.
ďThis is another great example of how we are bringing newness and
fashion relevancy to the millions of women who shop Kohlís. We also
know that Elizabeth and James will support our efforts to drive new
customers, particularly millennials, to Kohlís,Ē Gass said.
The Elizabeth and James collection featuring apparel, handbags,
accessories and beauty will be available beginning this holiday
season at the majority of Kohlís stores and on Kohls.com.
Mary-Kate and Ashley Olsen, together with Kohlís, will lead the
Elizabeth and James product design, which will be managed out of
Kohlís New York Design Office.