Country CBD’s offering of CBD oil. Lake Country CBD
offers a variety of CBD oils,
snacks and drinks for people to use.
Alex Nemec/Enterprise Staff
OCONOMOWOC — It’s been no secret
that cannabidiol, more popularly known as CBD, has been a booming
industry ever since Wisconsin passed its law in 2017 to legalize the
cultivation of industrial hemp, which is a cannabis plant that
contains less than 0.3% THC.
However, the boom in Waukesha County has been substantial enough for
three new business owners to enter the market in Oconomowoc alone
with Lake Country CBD opening this month, Joint Ventures early next
month and American Shaman CBD opening some time around July.
“It is a brand new industry and with that you’re going to see
growth,” Brett Klug, owner of Lake Country CBD, said. “It’ll be kind
of fun knowing Oconomowoc has three stores making it a destination
and people can come get lunch and visit the CBD stores.”
In Waukesha County, a quick google search yields results of five
stores that are dedicated CBD oil dispensaries, not to mention the
countless health stores that carry the product as well.
The three business owners coming to Oconomowoc, Klug, Brad Landry
with CBD American Shaman and Brian Tuchalski with Joint Ventures all
said they started selling the product because they’ve experienced
its benefits and wanted to help people find relief.
“It’s really helped a lot and it’s almost like a night and day
difference (with my migraines),” Tuchalski said.
Landry said he got into CBD because he knows it has good benefits
and knows “people that have used the CBD oil that have had really
good results from arthritis relief, inflammation relief to sleep
disorders and anxiety relief.”
“We know it helps people,” Landry said.
hemp flowers from Secret Nature Artisan CBD on display
at Lake Country CBD,
which offers a variety of CBD oils, snacks and drinks
for people to use.
Alex Nemec/Enterprise Staff
Tuchalski said he plans on helping people learn more
about CBD and what it can do for them.
“There’s going to be a lot of education and a lot of
people having to understand it isn’t marijuana and isn’t
going to get you high,” Tuchalski said. “We’re aware
that it’s going to take a lot of education on our part
to make sure the community knows that we’re not opening
up a marijuana joint per se in the community.”
The current public perception, Landry said, is that it’s
marijuana, which CBD is not.
just think there are people who don’t really know about
it and a lot of folks are uneducated and make up their
mind about it and have a perception of what it is,”
Landry added that people should research it first and
learn more about how CBD oil works.
people understand more and what it can be used for, it’s
just going to keep growing and people get great results
from it,” Landry said.
With Lake Country CBD recently opening its doors at
W. Wisconsin Ave., Klug said he is setting up times for
people to come in to talk to him one-on-one to learn
what product is right for them.
rush the customer into a $100 or $200 purchase is not my
goal,” Klug said. “If for any reason the person hasn’t
done their research or is on the fence if it’s actually
going to help them, we'll start them off with samples or
a smaller purchase and invite them back once they’d had
With people claiming CBD oil can cure a variety of
ailments they have including anxiety, arthritis and
sleeplessness, Cecilia Hillard, a Medical College of
Wisconsin professor of pharmacology and toxicology, said
the only scientifically proven benefit is for the
reduction in child seizures.
“The FDA has approved a formulation of CBD called
Epidiolex for the treatment of these childhood
seizures,” Hillard said. “That’s the only indication or
condition that the FDA has approved CBD to treat.” But
Hillard added that just because there isn’t scientific
evidence and there aren’t any high-quality trials
completed, doesn’t mean CBD isn’t good for treating some
other problems people may be having.
“Based on what we know in animals and what I read, I
think that it could be an OK anti-anxiety agent,”
added that Valium is the market leader in treating
anxiety, but has its drawbacks since it is addictive.
“Since Valium is addictive, it doesn’t serve as a good
medication for addicts’ anxiety, which leads to CBD
possibly being a safe alternative to use.”
Hillard said she had three pieces of advice for people
looking to use CBD: to talk to the provider about what
is actually in the product being bought; to start with a
low dosage and increase it slowly as well; and to talk
to a pharmacist if CBD is being taken with other
medications since it could inhibit release of other
Furthermore, Hillard said CBD isn’t absorbed very well
orally if being eaten or drank.
“Buying it in smoothies or beer, you’re probably not
getting very much CBD into your body. It’s just getting
chewed up in the GI tract,” Hillard said. “The preferred
way to take it is under the tongue.”
With so many stores coming to Oconomowoc at once, Klug
added that he thinks the success of a store will depend
on its owners and how knowledgeable their staff is.
“It’s exciting more than anything because if you really
do care about helping people and having good products on
the shelf almost everyone can benefit from it,” Klug
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