CBD craze comes to Oconomowoc
City to see three new stores open

By Alex Nemec

April 18, 2019

 Lake Country CBD’s offering of CBD oil. Lake Country CBD offers a variety of CBD oils,
snacks and drinks for people to use.

Alex Nemec/Enterprise Staff

OCONOMOWOC — It’s been no secret that cannabidiol, more popularly known as CBD, has been a booming industry ever since Wisconsin passed its law in 2017 to legalize the cultivation of industrial hemp, which is a cannabis plant that contains less than 0.3% THC.

However, the boom in Waukesha County has been substantial enough for three new business owners to enter the market in Oconomowoc alone with Lake Country CBD opening this month, Joint Ventures early next month and American Shaman CBD opening some time around July.

“It is a brand new industry and with that you’re going to see growth,” Brett Klug, owner of Lake Country CBD, said. “It’ll be kind of fun knowing Oconomowoc has three stores making it a destination and people can come get lunch and visit the CBD stores.”

In Waukesha County, a quick google search yields results of five stores that are dedicated CBD oil dispensaries, not to mention the countless health stores that carry the product as well.

The three business owners coming to Oconomowoc, Klug, Brad Landry with CBD American Shaman and Brian Tuchalski with Joint Ventures all said they started selling the product because they’ve experienced its benefits and wanted to help people find relief.

“It’s really helped a lot and it’s almost like a night and day difference (with my migraines),” Tuchalski said.

Landry said he got into CBD because he knows it has good benefits and knows “people that have used the CBD oil that have had really good results from arthritis relief, inflammation relief to sleep disorders and anxiety relief.”

“We know it helps people,” Landry said.

 CBD hemp flowers from Secret Nature Artisan CBD on display at Lake Country CBD,
which offers a variety of CBD oils, snacks and drinks for people to use.

Alex Nemec/Enterprise Staff


Tuchalski said he plans on helping people learn more about CBD and what it can do for them.

“There’s going to be a lot of education and a lot of people having to understand it isn’t marijuana and isn’t going to get you high,” Tuchalski said. “We’re aware that it’s going to take a lot of education on our part to make sure the community knows that we’re not opening up a marijuana joint per se in the community.”

The current public perception, Landry said, is that it’s marijuana, which CBD is not.

“I just think there are people who don’t really know about it and a lot of folks are uneducated and make up their mind about it and have a perception of what it is,” Landry said.

Landry added that people should research it first and learn more about how CBD oil works.

“As people understand more and what it can be used for, it’s just going to keep growing and people get great results from it,” Landry said.

With Lake Country CBD recently opening its doors at 110 W. Wisconsin Ave., Klug said he is setting up times for people to come in to talk to him one-on-one to learn what product is right for them.

“To rush the customer into a $100 or $200 purchase is not my goal,” Klug said. “If for any reason the person hasn’t done their research or is on the fence if it’s actually going to help them, we'll start them off with samples or a smaller purchase and invite them back once they’d had an experience.”

Proper use

With people claiming CBD oil can cure a variety of ailments they have including anxiety, arthritis and sleeplessness, Cecilia Hillard, a Medical College of Wisconsin professor of pharmacology and toxicology, said the only scientifically proven benefit is for the reduction in child seizures.

“The FDA has approved a formulation of CBD called Epidiolex for the treatment of these childhood seizures,” Hillard said. “That’s the only indication or condition that the FDA has approved CBD to treat.” But Hillard added that just because there isn’t scientific evidence and there aren’t any high-quality trials completed, doesn’t mean CBD isn’t good for treating some other problems people may be having.

“Based on what we know in animals and what I read, I think that it could be an OK anti-anxiety agent,” Hillard said.

She added that Valium is the market leader in treating anxiety, but has its drawbacks since it is addictive.

“Since Valium is addictive, it doesn’t serve as a good medication for addicts’ anxiety, which leads to CBD possibly being a safe alternative to use.”

Hillard said she had three pieces of advice for people looking to use CBD: to talk to the provider about what is actually in the product being bought; to start with a low dosage and increase it slowly as well; and to talk to a pharmacist if CBD is being taken with other medications since it could inhibit release of other medicine.

Furthermore, Hillard said CBD isn’t absorbed very well orally if being eaten or drank.

“Buying it in smoothies or beer, you’re probably not getting very much CBD into your body. It’s just getting chewed up in the GI tract,” Hillard said. “The preferred way to take it is under the tongue.”

With so many stores coming to Oconomowoc at once, Klug added that he thinks the success of a store will depend on its owners and how knowledgeable their staff is.

“It’s exciting more than anything because if you really do care about helping people and having good products on the shelf almost everyone can benefit from it,” Klug said.

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