University of Wisconsin-Milwaukee has teamed up with
Harley-Davidson to offer the Harley-Davidson Riding Academy.
For those not on campus, area Harley-Davidson dealerships
— As Harley-Davidson continues to focus on getting younger
people to ride motorcycles, it has begun to offer the
Harley-Davidson Riding Academy at the University of
classes started this week as part of the Department of Kinesiology
Sport & Recreation Office at UWM’s College of Health
Sciences. The elective course includes required reading and
classroom lessons on the parts and functions of the motorcycle,
suggested riding behaviors to promote confidence, and riding
is committed to building the next generation of riders, and
meeting them where they are — in this case on campus — is a
natural extension of that strategy,” said Claudia Garber,
Harley-Davidson Marketing programs manager, in a statement.
“While many may consider college itself to be the ride of a
lifetime, we’re looking forward to broadening horizons even
further with a real-life skill and access to a mode of
transportation that they may not have considered before.”
who complete the course will receive one general credit toward
their degree and an MSF completion card, which in many states
exempts them from the riding portion of the state motorcycle
license test and may qualify riders for discounted motorcycle
insurance. The course includes use of a training motorcycle,
course materials and insurance.
students must have a valid automobile driver’s license or
learner’s permit and the ability to ride a bicycle.
will use the learnings from this pilot with the goal of equipping
dealers to offer Riding Academy as a course option at other
colleges and universities.