Harley-Davidson Riding Academy offered as UW-M course

May 5, 2019

The University of Wisconsin-Milwaukee has teamed up with Harley-Davidson to offer the Harley-Davidson Riding Academy. For those not on campus, area Harley-Davidson dealerships offer classes.
Submitted photo

MILWAUKEE — As Harley-Davidson continues to focus on getting younger people to ride motorcycles, it has begun to offer the Harley-Davidson Riding Academy at the University of Wisconsin-Milwaukee.

The classes started this week as part of the Department of Kinesiology Sport & Recreation Office at UWM’s College of Health Sciences. The elective course includes required reading and classroom lessons on the parts and functions of the motorcycle, suggested riding behaviors to promote confidence, and riding practice.

“Harley-Davidson is committed to building the next generation of riders, and meeting them where they are — in this case on campus — is a natural extension of that strategy,” said Claudia Garber, Harley-Davidson Marketing programs manager, in a statement. “While many may consider college itself to be the ride of a lifetime, we’re looking forward to broadening horizons even further with a real-life skill and access to a mode of transportation that they may not have considered before.”

Students who complete the course will receive one general credit toward their degree and an MSF completion card, which in many states exempts them from the riding portion of the state motorcycle license test and may qualify riders for discounted motorcycle insurance. The course includes use of a training motorcycle, course materials and insurance.

Interested students must have a valid automobile driver’s license or learner’s permit and the ability to ride a bicycle.

Harley-Davidson will use the learnings from this pilot with the goal of equipping dealers to offer Riding Academy as a course option at other colleges and universities.