proposed Reserve at Waukesha is seen from the corner of
Brehm Street and Bank Street. The luxury apartment
building would include 186 units and commercial space on
the first floor.
WAUKESHA — For several years
only grass and dandelions have stood on the vacant land near the Fox
River off Barstow Street and St. Paul Avenue in downtown Waukesha,
but that could soon change if a proposal for 186 luxury apartments
is approved for the site.
Campbell Capital Group, LLC out of Atlanta has submitted its request
to construct a four- to five-story building on 4.21 acres of
vacant land, which once was the site of grocery stores and then
thrift and antique stores. They have since been razed. Discussion of
the request for the preliminary site and architectural review of the
apartment building could be held during the June 12 Plan Commission
meeting. The project would need approval by the Plan Commission and
Jeff Fortin, senior planner, land use & redevelopment for Waukesha,
said city staff have had several meetings with Campbell Capital
Group to discuss the proposal, which they feel is appropriate for
the location and fits within the vision of the central city master
The proposal designates first-floor space for commercial use with
residential space above.
Mayor Shawn Reilly hasn’t had much time to review the proposal since
it was submitted, but he’s pleased to see a proposal for the vacant
“I am happy that we have a proposal for a development in that
location,” he said, adding it’s early in the process. “I think
multifamily and commercial is what is a good use for that site. It's
been vacant or underutilized for a long time.”
Reserve at Waukesha, if approved, would be divided into
four lots, including a future park along the Fox River,
and a building containing 186 luxury apartment units.
Parking for the
residences in the building would be in an attached
seven-level garage with the design calling for
concealment of the parking structure so the focus is on
the views of the Fox River and historic buildings in
The development would include 2,100 square feet of
“We will offer sophisticated interior unit features:
controlled access entry gates; a two-story
clubhouse/leasing center; resort-style pool;
state-of-the-art fitness room and private courtyard.
This project will be developed as a rental community;
however, it will also be built with a level of design
and finishes appropriate for potential conversion to
condominium as the market may dictate in the future,”
reads a letter to Fortin from Michael Campbell, of
Campbell Capital Group.
He writes that there are two significant benefits for
Waukesha: “an increase in tax base” and an “upscale
community for those wishing to live, work and shop in
the City of Waukesha.”
“The luxury apartment market today consists of an
affluent individual who chooses to rent versus own, and
is looking for an upscale community in close proximity
to work, retail and entertainment. The Fox River walking
path also encourages a healthy lifestyle that is
important to our target market,” Campbell wrote.
In the development, 78% of the units would be
one-bedroom and 22% would be two-bedroom.
The development’s commercial space is planned for the
corner of Brehm Street and Bank Street, facing toward
the Fox River.
The 4.21-acre project is comprised of four lots: lot one
is 2 acres with the 186unit multi-family development;
lot two is 0.49 acres that will be developed into a city
park along the Fox River; lot three is a little over an
acre and would be land along the Fox River for a future
restaurant or brewery; and lot four is 0.6 acres along
St. Paul Avenue and is controlled by the city.
The neighboring land that contains the former Hardee’s
restaurant is not part of the redevelopment plan.
According to documents sent to the city, construction
could start in 2010.