Kohl’s establishes partnership to expand sports merchandise

Freeman Staff

May 21, 2019

MENOMONEE FALLS — Kohl’s have formed an exclusive, long-term partnership with Fanatics, a manufacturer and distributor of licensed sports merchandise, to increase the amount of fan gear available through Kohl’s.

Fanatics will be manufacturing and distributing all Nike NFL and MLB jerseys and fan apparel sold at retail beginning in 2020 Kohl’s customers can expect see more sports gear at Kohls.con starting this fall. Fanatics will fulfill and ship customer orders directly.

“We are continually seeking opportunities to evolve our product offerings in order to give our customers even more of what they’re looking for, and this expanded partnership with Fanatics conveniently brings more officially-licensed products across more favorite sports teams to Kohls.com,” said Doug Howe, Kohl’s chief merchandising officer. “Furthermore, we’re able to offer the same convenience and value that customers have come to know and love from Kohl’s — including the capability to buy via the Kohl’s App, as well as the value of earning and redeeming Kohl’s Cash.”

Available beginning in fall 2019, the expanded assortment from Fanatics will include officially licensed men's, women's, and kids apparel, jerseys, hats, collectibles, and tailgating and novelty products. The new Fanatics merchandise expands Kohl’s Fan Shop, the one-stop shop to get the entire family geared up for game day and beyond with a broad assortment of products from top national sports brands including Nike, Under Armour, adidas, Majestic, Fanatics, New Era, and more.

“Kohl’s is a best-in-class retailer, and we’re thrilled to elevate our existing wholesale relationship through this unique new offering which gives Kohl’s customers access to a broader online assortment of fan gear across all sports and teams, including specialty hot market and championship gear,” said Jack Boyle, Fanatics co-president of direct-to-consumer retail. “We’re excited to offer more products directly to customers through the Kohls.com platform — which their loyal customer base is already familiar with — making this a win-win for everyone.”

>>RELATED: J.C Penney and Kohl's struggle in fiscal 1st quarter