Snapdragon lead designer to compete for award

By Freeman Staff

May 27, 2019

Jenn Breitbach stands near one of her floral pieces. She will compete for the Professional Designer of the Year award on Aug. 3 at the Wisconsin State Fair.
Submitted photo

ELM GROVE — Jenn Breitbach, lead designer at Snapdragon Flowers of Elm Grove, will compete for the Professional Designer of the Year award from the Wisconsin and Upper Michigan Florists Association, after qualifying at the WUMFA Annual Convention in Green Bay.

Breitbach will compete against three other qualifiers Aug. 3 at the Wisconsin State Fair.

Breitbach, a professional floral designer for 13 years, survived three preliminary rounds to reach the Professional Designer of the Year Runoff at the WUMFA convention. In the final competition, she and two other contestants were allotted 20 minutes to design an easel funeral arrangement. An audience of several hundred attendees chose Breitbach as the winner.

Breitbach is pictured standing with her winning design.

“We’re exceptionally proud of Jenn for winning top honors at the WUFMA convention, and thrilled that her professional counterparts selected her,” said Rhonda Deaver, owner of Snapdragon Flowers of Elm Grove. “Jenn is an integral part of our team, who uses her amazing abilities every day to make wonderfully creative arrangements for our customers.”

Breitbach catapulted into the runoff by taking first place in the WUFA Professional Division Design Contest, which focuses on pieces for display in business environments. She created a multi-dimensional arrangement using purple phalaenopsis orchids, yellow gerbera daisies and white anemones, anchored in three unique vases atop a mirror base. The design emphasized harmony and balance, symbolized by the number three revolving between the vases and flowers.

The WUMFA convention celebrated the organization’s 100th anniversary. Snapdragon Flowers has been a member since 2011.

Located at 13458 Watertown Plank Road, Snapdragon Flowers provides flowers and plants for people, events and occasions.