Marcus Theatres announces new Movie Tavern offerings

Freeman Staff

June 5, 2019

MILWAUKEE — In time for the summer blockbuster season, 15 of the 22 Movie Tavern by Marcus locations will get new amenities, including DreamLounger recliner seating, SuperScreen DLX or UltraScreen DLX auditoriums.

Since Marcus Theatres, a division of Milwaukee-based Marcus Corporation, acquired Movie Tavern circuit in February, it has incorporated some of its signature programs and a new menu to the Movie Tavern locations.

“Guests already knew and loved Movie Tavern for its innovative approach to in-theatre dining,” said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres, in a statement. “Building on this successful foundation, we are committed to elevating the movie-going experience through the introduction of new amenities such as premium large format screens as well as proven programming including our popular $5 Movie Tuesday promotion and the Magical Movie Rewards customer loyalty program.”

In addition to the renovations of locations, Marcus Theatres has improved the dining experience by updating the Movie Tavern menu by adding new options such as Zaffiro’s handmade Thincredible pizza and double smash burgers. The updated menu also features an assortment of salads like the Southwest BBQ crispy chicken and entrees such as steak and shrimp.

“We are committed to elevating the theatrical experience through food and beverage offerings that focus on quality, taste and premium ingredients,” said Greg Creighton, executive vice president and COO of Marcus Theatres, in a statement. “With that in mind, our team of culinary experts refined the menu to feature a selection of made-from-scratch appetizers, pizzas, entrees and desserts that truly offer something for everyone.”