Creative License owner to expand art studio to Pewaukee

Christina McAlister - Special to Conley Media

June 6, 2019

 Angela Eisenhut, owner of Creative License, stands in the art studio at 52 N. Main St., Hartford.
Christina McAlister/Special to Conley Media

HARTFORD —- The owner of Creative License, Angela Eisenhut, is in the midst of prepping her art studio for a second location in Pewaukee after three to four years of rebuilding the company.

Before Eisenhut became a business owner, she was in human resources at a small manufacturing company in Hartland but found herself in a rut.

Her only motivation for going into human resources was the pressure she received from her parents after graduating from college.

“I was getting burnt out,” Eisenhut said. “And knew it wasn’t something I wanted to continue doing. I wanted to do something that I was more passionate about.”

Eisenhut said she always loved art and wanted to share that with her first child, which is how she became a regular customer of Creative License. After being a loyal customer for about six years, she eventually took over ownership and decided it was time to focus on building a new reputation.

“We noticed that the reputation was not that great for some reason,” Eisenhut said. “So we focused on retention of customers and bringing in new ones.”

Since taking over ownership of Creative License, there has been a 10% growth of the customer base and the company has managed to retain its customers each year, said Eisenhut.

Recently, Eisenhut noticed that most of her customers were coming from the Waukesha area, so to accommodate and appropriately serve those customers, she decided to open a second location in Pewaukee.

 Some of the art supplies that are available at Creative License art studio at 52 N. Main St., Hartford.
Christina McAlister/Special to Conley Media

With a wide variety of ceramics, fused glass, canvas, clay and wood board artwork, Eisenhut said she found that Waukesha did not have many art studios like Creative License.

Eisenhut plans to have the Pewaukee art studio be an adult-oriented business as she wants to keep the first location in Hartford more focused on children, but both locations will continue to host parties and events for any age.

Although managing two businesses will be a new challenge for Eisenhut, she said owning Creative License has been a very rewarding part of her life.

“I thought I would be inspiring my customers to create art, but I didn’t realize my customers were going to inspire me,” Eisenhut said.

Creative License tentatively plans to open its second location on July 1 at 1230 George Towne Drive in Pewaukee.

The art studio is currently at 52 N. Main St. in Hartford.