Eisenhut, owner of Creative License, stands in the art
studio at 52 N. Main St., Hartford.
to Conley Media
HARTFORD —- The owner of
Creative License, Angela Eisenhut, is in the midst of prepping her
art studio for a second location in Pewaukee after three to four
years of rebuilding the company.
Before Eisenhut became a business owner, she was in human resources
at a small manufacturing company in Hartland but found herself in a
Her only motivation for going into human resources was the pressure
she received from her parents after graduating from college.
“I was getting burnt out,” Eisenhut said. “And knew it wasn’t
something I wanted to continue doing. I wanted to do something that
I was more passionate about.”
Eisenhut said she always loved art and wanted to share that with her
first child, which is how she became a regular customer of Creative
License. After being a loyal customer for about six years, she
eventually took over ownership and decided it was time to focus on
building a new reputation.
“We noticed that the reputation was not that great for some reason,”
Eisenhut said. “So we focused on retention of customers and bringing
in new ones.”
Since taking over ownership of Creative License, there has been a
10% growth of the customer base and the company has managed to
retain its customers each year, said Eisenhut.
Recently, Eisenhut noticed that most of her customers were coming
from the Waukesha area, so to accommodate and appropriately serve
those customers, she decided to open a second location in Pewaukee.
of the art supplies that are available at Creative
License art studio at 52 N. Main St., Hartford.
to Conley Media
With a wide variety
of ceramics, fused glass, canvas, clay and wood board
artwork, Eisenhut said she found that Waukesha did not
have many art studios like Creative License.
Eisenhut plans to have the Pewaukee art studio be an
adult-oriented business as she wants to keep the first
location in Hartford more focused on children, but both
locations will continue to host parties and events for
Although managing two businesses will be a new challenge
for Eisenhut, she said owning Creative License has been
a very rewarding part of her life.
“I thought I would be inspiring my customers to create
art, but I didn’t realize my customers were going to
inspire me,” Eisenhut said.
Creative License tentatively plans to open its second
location on July 1 at 1230 George Towne Drive in
The art studio is currently at 52 N. Main St. in