New Avid Hotel brand proposed for Meadow Lane
Luxury apartment project’s plan and TID funding to be discussed

By Katherine Michalets

June 9, 2019

A 41,700-square-foot, four-story Avid Hotel has been proposed for
Meadow Lane on the northwest side of Waukesha.

Submitted rendering

WAUKESHA — A new name in the hospitality industry — Avid Hotel — is proposing a 41,700-square-foot, four-story hotel with 95 guest rooms on the northwest side of the city.

Recently launched by International Hotel Group, Avid Hotel is promoted as serving a niche by emphasizing modern architecture, efficient amenities, and an exceptional sleep experience.

If approved, the hotel would be located on Meadow Lane. The rooms would have either a king or two queen-sized beds, as well as a large hospitality space to include a retail-like market, coffee and water station, breakfast space, fitness center and front desk.

The proposal calls for the the remaining right-of-way for Meadow Lane along the north side of the site to be vacated with cross access easements, then granted to the surrounding neighbors.

The site plan provides 92 parking spaces, a pedestrian route to the entrance from the street and a 3.5-acre site that includes wetlands to the south which would be preserved. The hotel would sit on 1.6 acres.

A restaurant may be proposed in the future for the land immediately east of the hotel, according to city documents.

The proposal for the Avid Hotel will be discussed at the 6:30 Wednesday Plan Commission meeting at City Hall, 201 Delafield St.

City staff is recommending final approval of the plans with all Engineering Department, Fire Department and Water Utility comments to be addressed.

Also during the Wednesday meeting, Plan Commission members will:

■ Review the final site plan and architectural review for the new Waukesha City Hall. The plans were approved with conditions by the Plan Commission on March 27. At that time the exterior façade was a combination of rough and smooth finished beige stone with a darker granite base.

After further budget review, the request has been made to allow for an alternative exterior finish by substituting brick for the stone and granite.

■ Will discuss several aspects of The Reserve at Waukesha, a luxury apartment proposal for downtown Waukesha near the Fox River on vacant land. The commission will review the preliminary site plan and architectural review for the 186-unit apartment building, as well as rezoning and a certified survey map.

Finance Committee

The Reserve at Waukesha will also be discussed at the Finance Committee meeting (6 p.m. Tuesday at City Hall).

Campbell Capital Group is proposing a redevelopment project that includes a mixed-use building consisting of 186 apartments and 2,100 square feet of commercial space. The developer is requesting tax incremental financing assistance to make the project financially feasible. According to city staff, the developer has “extraordinary costs related to site preparation including but not limited to environmental remediation, poor soils, and floodplain mitigation.” The request is for a $1.5 million grant at the time that construction commences and a $3.25 million grant payment as tax increment is generated from the project (PAYGO). The city would pay its administration costs, retain 10% of the increment and pay debt service obligations before providing the developer with any additional grant payment.