WAUKESHA — A proposed 95-room
hotel moved one step closer to reality Wednesday, following
favorable comments from members of a city panel.
The Plan Commission approved final site plan and architectural
review details for the Avid Hotel, a new entrant into the
hospitality industry, on Waukesha’s northwest side.
Commissioners also gave favorable recommendations for several
technical items related to the 41,700-square-foot, four-story hotel,
including a certified survey map and issues related to streets near
the development, which is set to occupy land on Meadow Lane.
Mayor Shawn Reilly, who chairs the Plan Commission, said he believes
the Avid Hotel will fit well into the proposed area and become a
welcome part of the city.
“I think it’s a great location,” Reilly said. “It’s an area of the city
that gets a lot of activity.”
During their brief review Wednesday, commissioners discussed several
elements of the project, including the design features, which are
expected to include a red-accented tower and a mixture of gray and
black color schemes throughout the exterior.
International Hotel Group, the company behind the Avid Hotel
concept, has pitched it as a venue emphasizing modern architecture
and efficient amenities.
Plans call for the rooms featuring a king-or two queen-sized beds.
Other proposed features in the firm’s submittal to city officials
include a large hospitality space with a market, breakfast space and
The development is expected to encompass 3.5 acres, with the hotel
itself sitting on 1.6 acres of the land. The balance is expected to
go toward parking accommodations, a pedestrian route to the entrance
from the street and wetlands, which will be preserved.
The Common Council will take up the commission’s recommendations at
its next meeting Tuesday.
More votes cast in favor of The Reserve at Waukesha
Commissioners also gave favorable recommendations to three agenda
items related to The Reserve at Waukesha, a mixed-use development
consisting of 186 apartments and 2,100 square feet of commercial
Commissioners recommended rezoning the 4.21-acre vacant site,
located at the southeast portion of East St. Paul Avenue and
southwest portion of NW Barstow Street, to a planned unit
Commissioners also recommended proceeding with a certified survey
map for four separate lots and a site plan and architectural review
of the property.
“This has been one of the biggest priority sites that we’ve wanted
to see developed,” Senior Planner Jeff Fortin said. “This project,
we feel, is right in line with that plan.”