Sandra Lind is pictured
among the plants in her store, A Floral Affair, in
THIENSVILLE — Sandra Lind is the new owner of A Floral
Affair in Thiensville. She’s fulfilling her lifelong
ambition to work with fresh flowers and green plants.
It’s quite a change from her job in telecommunications
at the University of Wisconsin- Milwaukee.
began there as a young mom part-time and ended up
spending about 25 years there,” said Lind. “When I left,
I wasn’t sure what I wanted to do. I drove past this
store and saw a help wanted sign for delivery.” Lind was
hired for the position last June, and on her first day,
the owner told her he wanted to sell the business.
seemed to be fate.
Lind’s son owns Quick Care Auto in Thiensville and she
has relocated there.
love Thiensville,” she said. “And I always wanted a
little shop of my own.”
has a great deal of gardening experience, a good working
knowledge of fresh flowers; she was a natural floral
arranger, but had not worked in such a business before.
Still, her friends and family were not the least bit
surprised when she decided to buy the business. “This
was always my passion and I wanted to be able to make
people happy,” she explained. “Flowers do that.”
says that there are more hours and work in the floral
business than people realize. She is learning the
business end of the business, and striving to transform
the space into her vision of a flower shop.
bought the business Jan. 1, and then came Valentine’s
Day,” she said. “I needed five drivers to help deliver
orders, but family and friends really pitched in. I have
been very lucky to have advice from some people in the
industry too. They’ve taught me a few things I needed
help with. Since then, I’ve been tweaking my business
plan based on what I’ve learned. I brought my daughter
Alexandra on board to manage the office and take calls,
and that frees me up to work on orders.”
ideas include stocking more unique plants, succulents
and green and flowering plants. Also, items that
complement live plants well, such as oils, lotions and
will retain a Christmas area, and will have a tree with
ornaments, which people always ask for. The business was
purchased with all existing merchandise, so Lind plans
to offer sales on many gift items and silk flowers.
Timing for that will become available on her Facebook
Floral Affair has been doing well, and Lind hopes to
have the physical changes made to the store, and have
hired another designer, before the year is out.
have no sad Monday mornings now,” she said. “I look
forward to getting back here. Owning the store is a
bonus for me. Being able to fulfill my design passion is
Floral Affair is located at 125 Green Bay Road in
Thiensville. The phone number is 262-242-2563. It’s open
from 9 a.m. to 5 p.m. Monday through Friday and 9 a.m.
to 2 p.m. on Saturday. The website is
www.afloralaffairinc.com. Flowers are delivered
throughout Ozaukee County as well as parts of Washington
and Sheboygan counties and northern Milwaukee.
Contact A Floral Affair
125 Green Bay
9 a.m. to 5 p.m. Monday through Friday and 9 a.m. to 2
p.m. on Saturday