No more sad Mondays
New A Floral Affair owner has been dreaming of just such a shop

By Sheryl Popp - Special to Conley Media

June 18, 2019

Sandra Lind is pictured among the plants in her store, A Floral Affair, in Thiensville.
Submitted photo

THIENSVILLE — Sandra Lind is the new owner of A Floral Affair in Thiensville. She’s fulfilling her lifelong ambition to work with fresh flowers and green plants. It’s quite a change from her job in telecommunications at the University of Wisconsin- Milwaukee.

“I began there as a young mom part-time and ended up spending about 25 years there,” said Lind. “When I left, I wasn’t sure what I wanted to do. I drove past this store and saw a help wanted sign for delivery.” Lind was hired for the position last June, and on her first day, the owner told her he wanted to sell the business.

It seemed to be fate.

Lind’s son owns Quick Care Auto in Thiensville and she has relocated there.

“I love Thiensville,” she said. “And I always wanted a little shop of my own.”

Lind has a great deal of gardening experience, a good working knowledge of fresh flowers; she was a natural floral arranger, but had not worked in such a business before.

Still, her friends and family were not the least bit surprised when she decided to buy the business. “This was always my passion and I wanted to be able to make people happy,” she explained. “Flowers do that.”

Lind says that there are more hours and work in the floral business than people realize. She is learning the business end of the business, and striving to transform the space into her vision of a flower shop.

“I bought the business Jan. 1, and then came Valentine’s Day,” she said. “I needed five drivers to help deliver orders, but family and friends really pitched in. I have been very lucky to have advice from some people in the industry too. They’ve taught me a few things I needed help with. Since then, I’ve been tweaking my business plan based on what I’ve learned. I brought my daughter Alexandra on board to manage the office and take calls, and that frees me up to work on orders.”

Her ideas include stocking more unique plants, succulents and green and flowering plants. Also, items that complement live plants well, such as oils, lotions and soaps.

She will retain a Christmas area, and will have a tree with ornaments, which people always ask for. The business was purchased with all existing merchandise, so Lind plans to offer sales on many gift items and silk flowers. Timing for that will become available on her Facebook page.

A Floral Affair has been doing well, and Lind hopes to have the physical changes made to the store, and have hired another designer, before the year is out.

“I have no sad Monday mornings now,” she said. “I look forward to getting back here. Owning the store is a bonus for me. Being able to fulfill my design passion is wonderful.”

A Floral Affair is located at 125 Green Bay Road in Thiensville. The phone number is 262-242-2563. It’s open from 9 a.m. to 5 p.m. Monday through Friday and 9 a.m. to 2 p.m. on Saturday. The website is www.afloralaffairinc.com. Flowers are delivered throughout Ozaukee County as well as parts of Washington and Sheboygan counties and northern Milwaukee.
 

Contact A Floral Affair
125 Green Bay Road Thiensville
262-242-2563
www.afloralaffairinc.com

Hours:
9 a.m. to 5 p.m. Monday through Friday and 9 a.m. to 2 p.m. on Saturday