home page of the new Germantown Tourism website has links to
festivals, history, culture and much more.
— Want to know what’s going on in Germantown? Where to stay? How
you can hold a meeting or other corporate style event in the
now one place you can go to learn all of this and more, and it’s
part of a new web-based initiative to attract more of the area’s
million-dollar tourism dollars to the village.
goal is to attract interest from anyone, anywhere, to the great
home-spun cultural activities we have in our village,” said
Tourism Commission member Patty Adair.
May 2, the Village of Germantown Tourism Commission launched its
first website, www.visitgermantown.com.
The new site highlights a variety of upcoming events, provides
information about the village’s four local hotels and includes
information about the village’s parks and attractions, and also
has a page targeted at meeting planners.
site will enhance the efforts of the Village and Chamber websites,
so events, activities, hotels and meeting space can be found easily
in one location for visitors, tourists and meeting planners,” said
Tourism Commission member Judy Rogers. “Whether it’s MaiFest,
the 4th of July Parade, concerts at the Gehl Pavilion or anything in
between, these will all be featured on the site along with a
calendar of events now and into the future. Our goal is to
drive people to drive to Germantown and be part of our community and
activities. It will also be a great resource for locals who just
want to know what is going on, when and where.”
site features events, hotels, parks, attractions, and photos of
took less than a year for the idea to become reality for the
project idea was launched in the fall of 2018, and shortly after the
website address Visit-Germantown.com was
secured,” said Tourism Commission member Carroll Merry.
revenue up by $33M in eight years
Tourism Commission hired Elaine Motl, a tourism marketing
professional who serves as the executive director for Visit
Washington County, to head the project. Motl worked with the
site’s web designer and will be working with Germantown events to
obtain Commission funding for promotions allowed by state law.
Motl’s direction, Washington County’s tourism revenue has
increased from $93.2 million in 2011 to $126 million in 2018 – an
increase of $33 million in eight years. Tourism is the No. 3
industry in the state of Wisconsin and the Village of Germantown
Tourism Commission hopes to increase its share.
commission has also hired a photographer to get photo coverage of
village events, including the Maifest, the Fourth of July parade,
Taste of Germantown, Oktoberfest, the November Holiday Parade and
Breakfast with the Santa, which is held in early December. Photos
will also be taken at the concerts in the park and other community
activities in 2019 for use on the website and in other promotional
can help us build a photo library for future use,” said Merry.
“We want to show the fun and the faces of the people of Germantown
and our visitors. That’s the hospitality we hope to convey on the
site.” “We feel the big winners for the site will be the
activities that are featured,” said Lynn Grgich, a commissioner
representing the Chamber of Commerce. “This gives us the
opportunity to promote all of the public events happening in
Germantown as well as the myriad activities with the Park and
Recreation Department. Many of these groups have limited advertising
and promotion budgets and this will help the Commission publicize
their activities far and wide to anyone who may be thinking of
visiting Germantown. And it can also be a great resource for
residents to keep track of the events going on right here.”
Village of Germantown Tourism Commission is funded by the local room
charged at the four hotels in the village. No local resident or
other business taxes are used.
very pleased to see this new site and are excited for what it can do
to drive visitors to Germantown,” said Ryan Rahl, a commission
member representing Germantown’s hotels. “Each of the properties
is provided a link directly to their individual websites so visitors
can make reservations directly with the hotel if they wish.”