Quad announces strategic partnership with dtx to more directly reach consumers

Freeman Staff

July 11, 2019

SUSSEX — Quad/Graphics, Inc. announced that through a new partnership, it will support a new direct-to-consumer ecosystem developed by the dtx company.

The long-term partnership between the company’s was announced Wednesday.

The new product launched by dtx company, UNBOX, helps consumers “directly discover and access brands, and helps brands get direct control over their customer relationships, customer acquisition costs, and customer data.”

“We’re tremendously excited to announce this strategic investment and long-term partnership with dtx and UNBOX. We share a common vision for supporting the next generation of great brands and the direct-to-consumer economy,” said Joel Quadracci, chairman, president and CEO of Quad, in a statement. “We are the ideal marketing partner for these brands as we can help them create personalized, multichannel programs that accelerate their business, efficiencies and outcomes.”

During the past few years, Quad has invested in ways to transform the Sussex-based company into a marketing solutions partner, including the hiring of high-level marketing talent, partnering with Rise Interactive through a controlling ownership interest, and acquiring Ivie & Associates in 2018 and Periscope in January to strengthen Quad’s overall integrated services offering.

Quad’s capabilities span from concept creation, to print and production, through distribution of content to consumers’ homes, experiences and devices.

“Today’s consumers want instant and direct access to brands, and direct-to-consumer brands want instant and transparent access to consumers in an environment that allows them to manage their brand, customer acquisition costs, and data. With Quad’s help, we can provide an ecosystem that is a matchmaker, not a middleman,” said Tim Armstrong, founder and CEO of the dtx company and UNBOX, in a statement.

Armstrong formed dtx in February. He was formerly the CEO of Oath and AOL, and held leadership roles at Google.