SUSSEX — Quad/Graphics, Inc.
announced that through a new partnership, it will support a new
direct-to-consumer ecosystem developed by the dtx company.
The long-term partnership between the company’s was announced
The new product launched by dtx company, UNBOX, helps consumers
“directly discover and access brands, and helps brands get direct
control over their customer relationships, customer acquisition
costs, and customer data.”
“We’re tremendously excited to announce this strategic investment
and long-term partnership with dtx and UNBOX. We share a common
vision for supporting the next generation of great brands and the
direct-to-consumer economy,” said Joel Quadracci, chairman,
president and CEO of Quad, in a statement. “We are the ideal
marketing partner for these brands as we can help them create
personalized, multichannel programs that accelerate their business,
efficiencies and outcomes.”
During the past few years, Quad has invested in ways to transform
the Sussex-based company into a marketing solutions partner,
including the hiring of high-level marketing talent, partnering with
Rise Interactive through a controlling ownership interest, and
acquiring Ivie & Associates in 2018 and Periscope in January to
strengthen Quad’s overall integrated services offering.
Quad’s capabilities span from concept creation, to print and
production, through distribution of content to consumers’ homes,
experiences and devices.
“Today’s consumers want instant and direct access to brands, and
direct-to-consumer brands want instant and transparent access to
consumers in an environment that allows them to manage their brand,
customer acquisition costs, and data. With Quad’s help, we can
provide an ecosystem that is a matchmaker, not a middleman,” said
Tim Armstrong, founder and CEO of the dtx company and UNBOX, in a
Armstrong formed dtx in February. He was formerly the CEO of Oath
and AOL, and held leadership roles at Google.