Harnessing DNC economic benefits
Waukesha Business Alliance to host program

By Brandon Anderegg

July 30, 2019

BROOKFIELD — The Waukesha County Business Alliance is hosting a program on Wednesday to teach local business owners how to harness the economic benefits generated by the 2020 Democratic National Convention in Milwaukee.

The program takes place from 11:30 a.m. to 1:30 p.m. at Embassy Suites, 1200 S. Moorland Road, Brookfield.

Local and regional stakeholders in the business community will discuss tactical strategies to get the most out of the democratic convention regardless of the industry, said Amy Benz, Waukesha County Business Alliance director of public relations and marketing.

“There’s a ton of different industries that are going to benefit from this,” Benz said. “Not just during the convention, but also leading up to the convention and afterwards because of all the national exposure the entire southeastern Wisconsin region is going to get from this.”

Estimates suggest the DNC will have an economic impact of $200 million as up to 50,000 people descend on Milwaukee where approximately 1,500 events will be held between July 13 and July 16, according to visitmilwaukee.org.

Panelists at the program include Mary Brooks, president and CEO of Wisconsin Center District; Kristine Hillmer, president and CEO of the Wisconsin Restaurant Association; and Nancy Justman, president and CEO of Visit Brookfield. Milwaukee Bucks Senior Vice President Alex Lasry will be the keynote speaker at the event.

With less than a year away from the convention, many business owners will be thinking about how they may need to increase staff, or how they can get involved with submitting bids, Benz said.

The Milwaukee DNC Committee website created for the event, called milwaukee2020.com, is a place for local businesses to have a chance to get plugged into updates and information related to the convention. The website also provides volunteer opportunities, as well as a portal for businesses interested in becoming a supplier for the convention.

For more information about the program, visit www.Waukesha.org.