BROOKFIELD — The Waukesha County
Business Alliance is hosting a program on Wednesday to teach local
business owners how to harness the economic benefits generated by
the 2020 Democratic National Convention in Milwaukee.
The program takes place from 11:30 a.m. to 1:30 p.m. at Embassy
Suites, 1200 S. Moorland Road, Brookfield.
Local and regional stakeholders in the business community will
discuss tactical strategies to get the most out of the democratic
convention regardless of the industry, said Amy Benz, Waukesha
County Business Alliance director of public relations and marketing.
“There’s a ton of different industries that are going to benefit
from this,” Benz said. “Not just during the convention, but also
leading up to the convention and afterwards because of all the
national exposure the entire southeastern Wisconsin region is going
to get from this.”
Estimates suggest the DNC will have an economic impact of $200
million as up to 50,000 people descend on Milwaukee where
approximately 1,500 events will be held between July 13 and July 16,
according to visitmilwaukee.org.
Panelists at the program include Mary Brooks, president and CEO of
Wisconsin Center District; Kristine Hillmer, president and CEO of
the Wisconsin Restaurant Association; and Nancy Justman, president
and CEO of Visit Brookfield. Milwaukee Bucks Senior Vice President
Alex Lasry will be the keynote speaker at the event.
With less than a year away from the convention, many business owners
will be thinking about how they may need to increase staff, or how
they can get involved with submitting bids, Benz said.
The Milwaukee DNC Committee website created for the event, called
milwaukee2020.com, is a place for local businesses to have a chance
to get plugged into updates and information related to the
convention. The website also provides volunteer opportunities, as
well as a portal for businesses interested in becoming a supplier
for the convention.
For more information about the program, visit