Snapdragon designer earns Wisconsin Professional Designer of the Year Award

Freeman Staff

Aug. 13, 2019

 Jenn Breitbach, lead designer at Snapdragon Flowers of Elm Grove, left, and Rhonda Deaver, owner of Snapdragon Flowers, with winning arrangements.
Photo courtesy of Snapdragon of Elm Grove

ELM GROVE — Jenn Breitbach, lead designer at Snapdragon Flowers of Elm Grove, was officially named Wisconsin Professional Designer of the Year recently after winning a statewide floral design competition at the Wisconsin State Fair.

Breitbach, lead designer at Snapdragon since 2016, won two honors: the judges’ vote for Professional Designer of the Year, and an audience vote for the People’s Choice Award. She is the first-ever winner of both awards, defeating three other finalists in the Wisconsin & Upper Michigan Florists Association competition.

“We’re extremely proud of Jenn for winning these honors while competing against the best of her professional peers,” said Rhonda Deaver, owner of Snapdragon Flowers of Elm Grove. “Jenn worked extremely hard to prepare for this event, and represented our Snapdragon team very well. She continually strives to improve her craft, which is reflected in the amazing arrangements she creates for our customers.”

A large crowd attended the Saturday competition, where Breitbach competed against florists from Green Bay, Portage and Appleton. Each was given one hour to create a centerpiece for a small table, and a buffet piece to be used on a larger table. The rules required that at least two of three specified design techniques be used, and that wire floral mesh be incorporated into at least one piece.

Breitbach, who qualified for the competition by taking top honors in March at the WUMFA convention, said she aimed to keep her designs simple, while closely following the rules. She used a floral mix of tropicals, lilies, roses, celosia, birds of paradise and berries in her winning arrangements. She added monstera and foxtail fern as greens.

Breitbach, a professional floral designer for 13 years, prepared for months by studying floral design manuals, taking classes, watching an untold number of YouTube videos, and interacting with other designers on social media.

“I took inspiration from many amazing designers, and was humbled to learn from them,” she said. “The competition itself was a big surprise. You don’t know what you’re getting into until you’re there.”

What’s next after being recognized as Wisconsin’s top floral designer? Breitbach plans to earn Certified Floral Designer status from WUMFA, which involves hands-on designs and a written test.

Located at 13458 Watertown Plank Road, in the heart of downtown Elm Grove, Snapdragon Flowers provides fresh, beautiful flowers and plants for people, events and occasions. Its unique, innovative arrangements and designs are designed to bring smiles when desired, and comfort when needed.