Breitbach, lead designer at Snapdragon Flowers of Elm
Grove, left, and Rhonda Deaver, owner of Snapdragon
Flowers, with winning arrangements.
Photo courtesy of Snapdragon
of Elm Grove
ELM GROVE — Jenn Breitbach, lead
designer at Snapdragon Flowers of Elm Grove, was officially named
Wisconsin Professional Designer of the Year recently after winning a
statewide floral design competition at the Wisconsin State Fair.
Breitbach, lead designer at Snapdragon since 2016, won two honors:
the judges’ vote for Professional Designer of the Year, and an
audience vote for the People’s Choice Award. She is the first-ever
winner of both awards, defeating three other finalists in the
Wisconsin & Upper Michigan Florists Association competition.
“We’re extremely proud of Jenn for winning these honors while
competing against the best of her professional peers,” said Rhonda
Deaver, owner of Snapdragon Flowers of Elm Grove. “Jenn worked
extremely hard to prepare for this event, and represented our
Snapdragon team very well. She continually strives to improve her
craft, which is reflected in the amazing arrangements she creates
for our customers.”
A large crowd attended the Saturday competition, where Breitbach
competed against florists from Green Bay, Portage and Appleton. Each
was given one hour to create a centerpiece for a small table, and a
buffet piece to be used on a larger table. The rules required that
at least two of three specified design techniques be used, and that
wire floral mesh be incorporated into at least one piece.
Breitbach, who qualified for the competition by taking top honors in
March at the WUMFA convention, said she aimed to keep her designs
simple, while closely following the rules. She used a floral mix of
tropicals, lilies, roses, celosia, birds of paradise and berries in
her winning arrangements. She added monstera and foxtail fern as
Breitbach, a professional floral designer for 13 years, prepared for
months by studying floral design manuals, taking classes, watching
an untold number of YouTube videos, and interacting with other
designers on social media.
“I took inspiration from many amazing designers, and was humbled to
learn from them,” she said. “The competition itself was a big
surprise. You don’t know what you’re getting into until you’re
What’s next after being recognized as Wisconsin’s top floral
designer? Breitbach plans to earn Certified Floral Designer status
from WUMFA, which involves hands-on designs and a written test.
Located at 13458 Watertown Plank Road, in the heart of downtown Elm
Grove, Snapdragon Flowers provides fresh, beautiful flowers and
plants for people, events and occasions. Its unique, innovative
arrangements and designs are designed to bring smiles when desired,
and comfort when needed.