H-D Hopes to Lure in Younger Riders With 2020 Models

By Katherine Michalets

Aug. 21 , 2019


The 2020 Harley-Davidson Heritage Classic.
Submitted photo

MILWAUKEE — The growl of a Harley-Davidson on an open road is ubiquitous throughout Wisconsin; however, that much-beloved sound for motorcycle enthusiasts could be much more infrequent if the iconic Milwaukee manufacturer fails to draw a younger demographic to its core of clients.

Harley-Davidson hopes to get younger riders excited with its 2020 model lineup, which includes its new much-hyped all-electric LiveWire model.

Other bikes unveiled Tuesday include the Low Rider S model and the CVO Tri Glide model, a three-wheel motorcycle.

New technologies unveiled include the H-D Connect cellular connectivity service for select Harley-Davidson motorcycles, and the Reflex Defensive Rider Systems (RDRS) for select models that includes traction control and advanced Antilock Braking System (ABS).

The 2020 Harley-Davidson CVO Street Glide.
Submitted photo

The 2020 Harley-Davidson Road Glide Limited.
Submitted photo

“Harley-Davidson offers riders a host of new models, gear and accessories for 2020 as we leverage our unmatched ability to blend style, performance and technology in products designed to elevate the motorcycling experience,” said Heather Malenshek, Harley-Davidson chief marketing officer, in a statement. “This year Harley-Davidson offers more choices for more riders than ever before.“ The new LiveWire model is an all-electric motorcycle designed to offer the rider a high-performance motorcycling experience infused with a new level of technology, and the premium look and feel of a Harley-Davidson product. The electric bike has a range of 146 miles with no clutch or gear shifting required.

In addition, the new Low Rider S motorcycle takes a “performance- first approach that emphasizes power, agile handling, and enhanced rider control combined with styling cues from the coastal build scene. Handling of the Softail chassis is enhanced by premium suspension components tuned for aggressive riding stoked by the power of a muscular Milwaukee- Eight,” according to the announcement.

The 2020 Harley-Davidson CVO Tri Glide.
Submitted photo

For those seeking three wheels, Harley-Davidson introduced the CVO Tri Glide, with long-haul touring capability.

Newly introduced technology the Milwaukee manufacturer is promoting is its H-D Connect service, which introduces subscription- based cellular connectivity to select Harley-Davidson motorcycles to keep riders connected to their motorcycles through their smart phones using the Harley-Davidson App.