DELAFIELD — A $60-70
million multiuse medical, senior living and hotel development is
being proposed near the interchange of Hwy C and Interstate 94.
Representatives of MSI General of Oconomowoc and The Property
Advisor, a commercial real estate and development consulting firm,
also based in Oconomowoc, will meet tonight at City Hall with
neighbors living near the project site.
During the past 15 years, the neighbors have successful blocked
about a half dozen different development proposals on the 27 acres
of woodlands near the interstate interchange and adjacent to Lapham
Peak State Park.
“We are aware of the history of the property,” Jerry Erdman of The
Property Advisor told Conley Media.
Erdman said he is looking forward to an open discussion with the
neighbors about “a high quality, low impact campus complex” that
would include a small hospital, medical clinics, senior living
facilities, and a 90-room hotel.
Conceptual plans for 180,000 to
200,000 square feet of development on the southeast corner of the
interchange are expected to be presented to the Plan Commission at
its Aug. 28 meeting. Erdman told Conley Media the developers are
prepared to pay to have sanitary sewer extended from the Dela-Hart
Water Pollution Control facility in the city, beneath I-94, to the
One of the reasons previous proposals have failed to win city
approval is because developers failed to address the issue of who
would pay for the extended sewer service.
Erdman also said the developers are prepared to pay for
infrastructure such as streets, sidewalks and stormwater control,
for the development without seeking financial assistance from the
He added that buildings would be limited to one to two stories
surrounded by landscaping that would compliment the natural terrain
of the site and provide an attractive gateway to the city at the
Plans include what Erdman described as a “mini hospital” in addition
to medical clinics and a 40-bed assisted living senior facility
along a 20-bed memory care facility.
He added there would be separate ownership for the hotel, senior
living facility, and medical facilities, and he is in negotiations
with prospective owners for each of those uses.
He emphasized the development is not a “spec project” where
buildings are constructed before owners or tenants are secured.
He said the development will be built as owners or tenants for each
of the uses are secured.
According to documents obtained by Conley Media, the developers have
met with the city’s planning staff and Mayor Kent Attwell.
According to the documents, Attwell urged the developers to meet
with the neighbors.
Most of the property is zoned B-5 for specifically defined
commercial uses although there is an adjoining five acres zoned for
Neighborhood leaders have said they would not oppose any commercial
development that complied with the B-5 zoning.
However, there is a possibility that either rezoning or conditional
use approvals may be necessary for the senior living facility and
the hotel, according to City Planner Roger Dupler.
One of the neighborhood leaders, Lynda Holton, would not rule out
the possibility of successful negotiations between the neighbors and
She said some of the neighbors “might be willing to live with senior
living” but the hotel “is probably a deal breaker.”