GrandCare names officers; holds open house today

Daily News Staff

Aug. 21, 2019

WEST BEND — Grand-Care Systems, a global pioneer in remote patient monitoring and virtual caregiving technology, has hired a new CEO and chief technology officer, and is hosting an open house today to celebrate.

GrandCare founding member and board director Laura Hillman Mitchell will serve as the CEO. Mitchell replaces the current CEO Charles Hillman, who started the software company along with Gaytha Traynor in 2005. Hillman, an engineer and MIT graduate, will continue to lead the GrandCare vision as founder and adviser. Mitchell has also recruited Nick Mitchell, an original member of GrandCare’s software development team, to fill the role of chief technology officer.

“I am honored to have been selected as Grand-Care’s next CEO. This is an industry that I have been immersed in and passionate about for the past 15 years,” Mitchell said. “We are seeing rapid growth in the adoption of caregiving technologies in both the home caregiving and senior housing industries. It is a privilege for me to be leading GrandCare during this period of opportunity and growth.”

Mitchell brings 15 years of connected health, technology and aging expertise, as well as her core competencies in strategic business development, marketing and lead generation, to this executive role at GrandCare. She was a founding team member of GrandCare in 2005, where she served as the vice president of business development and chief marketing officer for over a decade. In 2015, she founded Laura Mitchell Consulting, a strategic business development, marketing and consulting agency with a niche in health care, aging and technology. In addition to health care providers, LMC has helped large West Bend-area organizations with website writing and design, social media and creative lead generation campaigns. Mitchell will continue to lead her team of six at LMC, in addition to her new role as CEO of Grand-Care Systems.

GrandCare has experienced significant growth and has a global presence throughout the United States, U.K., Canada, Aruba, Bermuda and New Zealand, according to a company press release.

The company will be host a special ribbon-cutting and open house event in conjunction with the West Bend Area Chamber at 3:30 p.m. today at its headquarters, 215 N. Main St. Suite #130, West Bend. Complimentary refreshments and beverages will be served, and the event is open to the public.