Town of Brookfield establishes visitors bureau

Freeman Staff

Aug. 22, 2019

TOWN OF BROOKFIELD — The Brookfield Town Board approved the creation of a visitor bureau in partnership with the Greater Brookfield Chamber of Commerce, which will also end the town’s use of Visit Brookfield as its tourism entity.

As the town has added significant development and become more of a destination in recent years, the board took action to create its own visitors bureau. The new Town of Brookfield Visitor Bureau will focus on attracting more visitors to the town and its restaurants, hotels and businesses.

One of the most notable recent developments was The Corners at the corner of Barker and Bluemound roads, which is a 750,000-square-foot lifestyle center and has several first-to-Wisconsin retailers and restaurants.

“The Town of Brookfield has truly become a regional tourism destination,” said Keith Henderson, town chairman. “We are thrilled to establish the Town of Brookfield Visitor Bureau in partnership with the Greater Brookfield Chamber of Commerce, which will help us distinguish the town and its many entertainment, dining and recreational draws.”

The new Town of Brookfield Visitor Bureau will be funded through Town of Brookfield hotel room tax collections, as mandated by state law, and those funds will be managed by the Greater Brookfield Chamber of Commerce for town-focused tourism efforts.

A task force will be set up initially to develop a framework for the structure of the tourism board and how it will operate. They also plan on reaching out to local business partners to serve on the newly-formed tourism board.

For more information about the Town of Brookfield, visit www.townofbrookfield.com.