MILWAUKEE — Effective Sunday,
Braeger Auto Group will be known as Lake Auto Group.
The company announced the rebranding campaign Thursday.
Braeger Chevrolet will become Lake Chevrolet, and Braeger Ford will
become Lake Ford.
The company will continue with the same ownership, management, and
locations, according to the announcement, which explained that the
name Lake “holds deep significance to the neighborhood surrounding
Lake Auto Group.”
Created in 1838, the Town of Lake existed in Milwaukee County for
more than 116 years, according to the announcement, and its
residents were known for their strong work ethic and commitment to
the community. Those qualities, according to the announcement, are
still reflected in that neighborhood and Lake Auto Group also
strives for those values.
“I’m excited to announce that Braeger Auto Group will officially be
known as Lake Auto Group effective September 1. Braeger has a long
history of serving the greater Milwaukee community, and we’re ready
to begin this new chapter as Lake. We’re proud to be the leading
automotive group in southeast Wisconsin – and Lake will continue to
deliver the same world-class service and satisfaction that residents
have come to expect,” said Todd Reardon, chairman of Braeger Company
The company employees more than 200 people.