Braeger Auto Group now named Lake Auto Group

Freeman Staff

Aug. 30, 2019

MILWAUKEE — Effective Sunday, Braeger Auto Group will be known as Lake Auto Group.

The company announced the rebranding campaign Thursday.

Braeger Chevrolet will become Lake Chevrolet, and Braeger Ford will become Lake Ford.

The company will continue with the same ownership, management, and locations, according to the announcement, which explained that the name Lake “holds deep significance to the neighborhood surrounding Lake Auto Group.”

Created in 1838, the Town of Lake existed in Milwaukee County for more than 116 years, according to the announcement, and its residents were known for their strong work ethic and commitment to the community. Those qualities, according to the announcement, are still reflected in that neighborhood and Lake Auto Group also strives for those values.

“I’m excited to announce that Braeger Auto Group will officially be known as Lake Auto Group effective September 1. Braeger has a long history of serving the greater Milwaukee community, and we’re ready to begin this new chapter as Lake. We’re proud to be the leading automotive group in southeast Wisconsin – and Lake will continue to deliver the same world-class service and satisfaction that residents have come to expect,” said Todd Reardon, chairman of Braeger Company of Wisconsin.

The company employees more than 200 people.