Commission OK's ice cream and donuts
City to get Dunkin' Donuts and Baskin-Robbins in former Pizza Hut site

By Melanie Boyung - Special to the Daily News

Sept. 5, 2019

 The former Pizza Hut at 1610 W. Washington St. will be torn down to make way for a new combination Dunkin’ Donuts and Baskin-Robbins.
Joe VanDeLaarschot/Daily News Staff

WEST BEND — Dunkin’ Donuts and Baskin-Robbins are coming to West Bend.

The Plan Commission Tuesday approved a site plan for the eateries at 1610 W. Washington St., at the former Pizza Hut location. If everything goes according to plan, the old building will be torn down, the property improved and a new building for the Dunkin’/Baskin-Robbins combo will be built.

“They (the Plan Commission) approved the project last night (Tuesday),” Jim Reinke, West Bend business and development planner, said.

“This is a complete demo and reconstruct,” he added.

According to the site plan documents, the new business will be a 2,160-squarefoot restaurant. The new building will be hooked into existing city infrastructure and utilities as the site is revitalized.

The developer, Dairyland Operations, has not yet shared a timeline for when the construction and business opening will take place, according to Reinke.

The site plan approval did come with some conditions. At the Plan Commission meeting, Reinke said, the commissioners decided the developer has to provide a traffic generation count, and submit it to city engineering. Traffic studies are often used with new businesses coming in to project how they will alter current traffic, to see if any adjustments need to be made to roads or traffic controls.

The Plan Commission also rejected a request for additional signage on the building beyond what the city code allows. In additional to the standard, branded signs of Dunkin’ and Baskin-Robbins, the site plan showed slogan signs on two sides of the building saying “West Bend runs on Dunkin’” and “Something fresh is always brewing.”

“They explained to the Plan Commission the slogans were kind of a new prototype they’re trying,” Reinke said. “Unfortunately, our code doesn’t allow for that.” Municipal codes often place limits on how much of a building may be covered in signs.

Reinke said the developer was amenable to the changes.

Other conditions the development must meet, before being issued a building permit, are submission and approval of an erosion control plan prior to any land-disturbing activities; provision of a landscape bid and adequate surety prior to the issuance of a building permit; approval of a stormwater management plan; and revision of the site plan set to incorporate technical corrections as identified during city staff review.