New Lisbon Kwik Trip approved
Town denies 24-hour operation

By Kelly Smith - Special to Conley Media

Sept. 15, 2019

TOWN OF LISBON — Plans for a bigger, more modern and efficient Kwik Trip west of the intersection of Lake Five and Silver Spring roads were approved Thursday night by the Plan Commission.

With the commission’s unanimous recommendation, it is likely the plans will be approved by the Town Board when its meets on Monday, Sept. 23.

However, the store will not be allowed to operate 24 hours, which is the standard policy of the La Crosse based company, regarded as one of the fastest-growing privately-owned convenience store chains in the country with nearly 700 locations in the Upper Midwest.

Store hours will be 5 a.m. to 11 p.m. with employees allowed in the store one hour before and after closing.

Fuel tanks will be available for credit card purchases 24 hours a day.

It will take about four to six months to build the new facility and demolish the existing store and fueling center, according to Troy Mleziva, Kwik Trip real estate development manager.

Mleziva said construction will begin next year.

The existing store, which was one of 34 Wisconsin PDQs purchased by Kwik Trip in 2017, will continue to operate during the construction of the new 7,200-square-foot store and more than 6,000 square feet of fueling center.

Kwik Trip is purchasing two parcels of land immediately east of the existing store.

The new facility will be built on those two parcels and the building will face west with fueling tanks located in front of the building.

Access and egress to the business will continue to be from Silver Spring Road on the north and Hwy MD on the south side.

The driveways will be widened and redesigned with improved lighting at the intersections, according to the plans.

Mleziva told Conley Media the larger building site and new configuration of the store and fueling tanks will make the operation of the fueling center and store safer and more efficient.

Commissioner Ed Nelson, a frequent customer, described the existing fueling and traffic configuration as “a mess.”

He said the entrances to the store are too narrow and not well lighted and maneuvering in the undersized parking lot becomes congested and dangerous when large trucks and tankers carrying store inventory or fuel are parked.

Mlezvia said the age and size of the existing store are among the reasons it is being replaced.

Commissioners were nearly unanimous in their rejection of the company’s request for 24-hour operations.

They argued allowing Kwik seeking seek permission to operate 24 hours.

They also questioned whether there was a market demand in the town for 24-hour businesses, which some commissioners worried might result an increased need for late-night law enforcement.