Team Rubicon members working on a recent cleanup project
in northern Wisconsin using CASE equipment donated by
dealer Miller-Bradford & Risberg, based in Waukesha
County. Around 70 miles of snowmobile and ATV trails had
to be cleared, said Dan Soley, executive vice president
of sales and marketing for Miller-Bradford.
There are times when a region
requires a certain kind of relief assistance in the wake of a
In northern Wisconsin recently, that need included heavy machinery.
Over the summer, Langlade and Oconto counties were hit by severe
storms leaving widespread damage, including large sections of trails
covered by downed trees, according to a press release from CASE
construction equipment. The impacted area included many ATV and
snowmobile trails critical to the area tourism economy, the release
Team Rubicon, a nonprofit disaster relief team that utilizes the
skills of military veterans and first responders, deployed to the
area for a second wave of cleanup in recent weeks. When leaders at
Miller-Bradford & Risberg in Waukesha County heard about the type of
equipment needed by the Team Rubicon, they signed on to help,
according to CASE.
Miller-Bradford is a Sussexbased CASE dealer, and the company sent
three compact track loaders and one excavator to northern Wisconsin
to assist, said Dan Soley, executive vice president of sales and
marketing for Miller-Bradford The equipment was used by Team Rubicon
to clear miles of trails in the two counties, according to Soley.
The 10-day operation included 76 Team Rubicon volunteers, according
to the release.
A team member walks a
cleared trail as part of cleanup in northern Wisconsin.
The project included clearing snowmobile and ATV trails
in Oconto and Langlade counties of downed trees
following summer storms, according a press release from
CASE construction equipment company.
“It went very well
even in light of fact (workers) still had horrendous
weather to deal with,” said Soley, noting that the wet
weather had continued as cleanup was ongoing, making the
ground soft and particularly difficult to work on.
“I believe 70-some miles of snowmobile trails had to get
cleared out. All of them are now passable, to the best
of my knowledge,” said Soley, who said the project was
completed a few weeks ago.
The walls of trees blocking some paths were as high as
20 feet, according to CASE construction equipment
spokesman Ross Boettcher.
“The operation would not have been possible without the
equipment,” he said, noting the ability of the machinery
to work through the “tough, muddy soft earth conditions”
and within tight areas on heavily wooded paths.
Soley said Miller-Bradford has worked with Team Rubicon
for several years, as CASE has fostered a corporate
relationship with the nonprofit relief organization.
CASE is the heavy equipment sponsor for Team Rubicon,
according to Boettcher.
When situations arise in need of support, Soley said
CASE will spread the word to its dealer network.
“Dan and his team by far have been one of the most
responsive groups. They are always willing to jump at
the opportunity to help,” Boettcher said.
The recent cleanup in northern Wisconsin was one Soley
said he and his brother, company president and CEO Mike
Soley, felt they could help with.
“It fit with how my brother and I, as a family owned
business, like to be a quality member of the community
and help where we can help,” he said.
Soley noted that Miller-Bradford supports Team Rubicon’s
efforts to employ and train military veterans to do this
“They are trained and are like a mini-army going into a
battle zone,” said Soley, adding that this approach
jives with Miller-Bradford’s own efforts to recruit
veterans to work for the company.
With ongoing tornados in the north and flooding and
hurricanes in the south, there always seems to be places
where assistance with equipment can be provided, Soley
“Unfortunately, disasters are something that are never
going to go away,” he said.
But with a headquarters in Waukesha County and a
business region covering a three-state area, Soley said
Miller-Bradford will continue to keep an eye out for
similar regional projects where it can help Team
“This will definitely continue,” he said, of the
partnership. Team Rubicon “is an organization that has
continued to grow their ability to help communities that
have these disasters. They go through a lot of tough
work clearing debris and clearing houses and help people
get their lives back.”