MILWAUKEE —
Attention, green market shoppers: Has this ever happened to
you?
You walk into the farmers market, and you're
bowled over by the bounty: Fields of leafy salad greens, bold
red tomatoes, stacks of corn still warm from the sun.
What else can you do but buy? And so you do.
Then you make your way farther into the market. Better-looking
tomatoes — at a better price. And more kinds of greens.
You hear a farmer making a deal with a
buyer: He'll throw in an extra ear of corn if the guy buys a
dozen. Sweet.
If only you'd waited, right? It's one of the
basic rules of the market.
"Go through once, see what people have,
and at what price," says Bob Pfeiffer, chairman of the
South Milwaukee Downtown Market Committee.
"Look around the entire market. See who
might have a better deal," adds John Zentgraf, market
manager of the venerable West Allis Farmers Market.
These and other tips ring true this year, as
farmers markets see especially brisk business in a tight
economy.
"It's a big year for the farmers
market," says Zentgraf. "People are appreciating
these markets more and more."
Right now, things are heating up in the
verdant aisles of local markets as they make the transition
from high season and head toward fall. Sweet corn is taking
its final bow, and tomatoes are on their way in (at least in
northern climes, where cherry tomatoes are showing up and will
be followed in the next few weeks by the bigger varieties.)
What do you need to know about navigating
the green market these days? Here are some market tips from
Pfeiffer, Zentgraf and Bobbi Harvey, manager of the
Brookfield, Wis., Farmers Market.
Break down your bills: "Come with
singles and fives," says Pfeiffer. It makes life easier
for vendors, and for you.
Bring your own bags: The bags used by
vendors can be flimsy — especially if you plan on toting
them with a hefty load of tomatoes or onions, says
Brookfield's Harvey. Consider a canvas bag. Better yet, bring
a wagon if you plan on doing a lot of shopping.
Come back later: If it's early in the day
and you plan to do a lot of shopping, some farmers will hold
your purchase for you.
Consider dinner: Produce is always best when
fresh. Look at what might make a fine dinner on the evening
you shop. "Plan a meal around what looks good," says
Harvey.
Ask for recipes: If a farmer is sitting
behind a table piled high with sweet corn, chances are he has
some ideas on how to cook it.
Ask how to "winterize" your
produce: As we head into fall, it makes sense to look at all
that produce and find ways to preserve it.
"Some have freezing recipes," says
Zentgraf. You might be surprised at what you learn, he adds.
"I've got some great recipes for freezing cantaloupe,
which a lot of people think you can't do."
Ask for a deal: "You can bargain to
some degree," says Pfeiffer. This is especially true if
you plan to buy, for instance, a bushel or two of tomatoes for
canning.
Why you should go early: You'll find the
best selection, but guess what? Everyone else has the same
idea.
"More and more people are going to the
markets," says Zentgraf. It'll be crowded, and if you
want to ask questions of farmers and vendors, they'll be busy
and less likely to have time to chat. But you will have the
best produce of the day for the picking. The farmers
"just put everything out, so your selection will be a
little better," Zentgraf says. "Go early for
specific things that are hard to come by."
Why you should go late: You'll find the best
deals. "Go late to bargain," says Zentgraf. Farmers
would rather sell than load it up and take it back home.
Besides, the market is less crowded and farmers have time to
chat.
Take your time: As more people head to
markets, they're discovering a laid-back social scene. Carve
out some time to slow down and enjoy.
"Ours is a very social market,"
says Harvey, the Brookfield market manager. "Many people
will come and have breakfast and sit at the picnic
tables."
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