Kimberly
Calliari paid $300, lost 51 pounds and won $1,200.
That
all happened after she signed up for two challenges on
HealthyWage.com, a website that lets dieters bet their
own money that they'll meet a weight loss goal.
HealthyWage is one of several wagering websites that
have launched in the past few years, including
DietBet.com and Stickk.com. GymPact, a smartphone app,
pushes people to go to the gym or get charged for it.
All of the sites work differently, but have the same
premise: get healthy or risk losing your cash.
"If
I didn't have anything on the line I don't think I
would have done it," says Calliari, a 29-year-old
merchandise buyer for grocery stores in Milwaukee.
The
services make money by taking a percentage of the
total collected from those who don't meet their goals.
To make sure no one fakes a weight loss, the sites ask
users to photograph themselves on a scale or film a
video and submit it to the site for verification.
Calliari
first heard about HealthyWage after the company she
worked for used the website as a way to motivate
employees to lose weight. In February 2012, she
started two challenges. One was to lose 10 percent of
her body weight in six months. She wagered $100. She
lost the weight and won $200.
The
second was a year-long challenge to drop her body mass
index from obese to healthy. She wagered $300. Her
weight dropped from 204 pounds to 153 pounds and her
body mass index, a number determined using weight and
height, fell to 24 from 33.8. She'll soon receive a
check for $1,000.
"I
think it does motivate people," says Susan Adams,
a registered dietitian and assistant professor of
nutrition at La Salle University in Philadelphia. She
says betting $300 might be too much, saying that many
people lose the motivation even after paying cash.
"How many people join gyms on Jan. 1? Go back in
March and see how many are left," Adams says.
But
the thought of losing such a large amount of money
kept Calliari on track. "If I'm going to spend
money on a purse why can't I put in $300 for my own
health?" Calliari says.
If
you think money will motivate you to drop the pounds,
check out these four weight loss and exercise wagering
programs:
DIETBET.COM
DietBet
users can go on the website and join a public group,
or create their own private game among family members
or friends. The amount of money needed to wager is set
by the person who starts the game. There are many
public games that charge as little as $25. The goal is
to lose 4 percent of your body weight in four weeks.
Those that do, share the total amount of money the
group collected. Jamie Rosen, the CEO of DietBet.com,
says that about a third of the dieters who bet money
actually win money. But he says about 93 percent of
people who join a game lose weight, even if they don't
win cash. DietBet.com takes as much as 15 percent of
the total amount collected before distributing it to
winners. Rosen says the average person who wagers $25
can expect to win about $50 to $75 if they shed 4
percent of their body weight.
GYMPACT
This
app wants to make sure you're hitting the gym. You
have to make a pact on which days of the week you plan
to go to the gym. You have to wager at least $5 that
will be charged if you don't make it to the gym. Every
time you go to the gym, you have to check in on the
GymPact app. GymPact verifies that every gym that is
checked in to actually exists. The app uses your
smartphone's global positioning system to make sure
you are at your gym for at least 30 minutes when you
check in. At the end of the week, you get cash rewards
for making your goals. The reward money comes from
people who didn't meet their goal. GymPact takes a 30
percent cut and then distributes it to those that met
their goals. GymPact says that the average user is
rewarded about 50 cents to $1 for each day they make
it to the gym. The app is available for Apple Inc.'s
iPhones and on smartphones that use Google Inc.'s
Android operating system.
HEALTHYWAGE.COM
This
website enables you to select from three different
challenges. Bet $150 that you'll lose 10 percent of
your body weight in six months, and you could win $300
if you drop the pounds. (The 10 percent challenge cost
$100 with a $200 prize when Calliari started the
challenge last year, but it was bumped up to $150 with
a $300 prize in January after customers asked for a
bigger prize, says HealthyWage's co-founder David
Roddenberry.)
If
you have a body mass index above 30, which is
considered obese by the Centers for Disease Control
and Prevention, you can join the 12-month challenge to
lower your body mass index below 25, which is
considered healthy. There's a free program that awards
$100 to anyone who completes the BMI Challenge, or you
can wager $150 to win $400, or wager $300 to possibly
win $1,000.
The
third challenge is called The Matchup, where users are
put in a team of five. It costs $25 a month for three
months, and the team that loses the highest percentage
of their total weight wins $10,000. But about 150
teams are playing at a time, so the chances of winning
any money are slimmer.
STICKK.COM
On
this website, there's no money to win. Instead, users
set an amount of money their credit or debit cards
will be charged if they don't reach their goal of
losing a certain amount of weight in a week. As a
motivator, the money can be sent to a charity or
friend who you wouldn't want to give the chance to
hold your lack of commitment over you. You might even
try what Stickk calls an anti-charity. You can pledge
that the money will go to an organization whose
mission you don't support. Stickk collects 29.5
percent of money sent to an anti-charity and 19.5
percent of money sent to a charity. Stickk also lets
users use the site without wagering any money, and can
set other goals besides losing weight, such as to quit
smoking.