you hate unsolicited sales pitches, your next flight on
United Airlines might be a bit irksome.
Chicago-based airline is requiring its flight attendants
beginning Sept. 1 to pitch passengers on every domestic
and international flight to sign up for a co-branded
credit card to boost revenue.
the past, flight attendants had the option of pitching
the credit cards and were rewarded with financial
incentives for every passenger who signed up. The sales
pitches, however, are now required.
are introducing a new training program for our
co-branded credit card that is especially designed for
flight attendants, as this work group has the most
engagement with our customers," the airline said in
a statement. "Our inflight crew are effective
ambassadors, who can best communicate to our customers
in the moment the benefits of the United Explorer
attendants on American Airlines, the world’s largest
carrier, also hawk credit cards during flights, but such
sales pitches are optional.
nation’s biggest carriers collected $24.6 billion last
year from all revenue outside of airfares, including the
revenue from the sales of loyalty reward points to
credit card companies.
Sorensen, president of IdeaWorks Co., a consultant on
boosting airline revenue, said co-branded credit cards
make money for airlines when the banks that manage the
cards buy from loyalty reward miles to reward card users
for reaching spending thresholds.
addition, card users who book a flight on the airline
may get special extras such as early check-in or free
checked luggage, all of which the banks buy from the
airlines, he said.
worth multiple billions of dollars for the big three
major airlines," Sorensen said, referring to
American, Delta and United Airlines.
its most recent earnings report, United Airlines
reported net income of $147 million for the quarter that
ended March 31, an increase of $48 million over the same
period in 2017.