holiday shoppers: Before you dart away from the
Thanksgiving table or drag yourself out of a turkey coma
in the wee hours Friday morning, you may want to pause.
Many Black Friday deals are a bust, according to a
analysis of 21 Black Friday advertisements found that 95
percent of retailers plan to repeat some deals from last
year, according to financial education website
some major retailers, including Sears and Sam’s Club,
offered the same, or even lower prices as their Black
Friday deals — earlier this month, NerdWallet said.
if you planned to line up outside Sears on Thursday to
get the $398.99 sale price for the Kenmore 4.2-cubic
foot gas range with five burners, just know that was
last year’s sale price too, NerdWallet said. Sears
could not immediately be reached for comment.
if you missed out last year on snagging the Razor E175
24-volt electric scooter for $90 at Target, the chain is
advertising the same deal this year. "Each year we
consider a number of factors in planning for what items
to feature on Black Friday," said Lee Henderson, a
Target spokesman. "These include consumer trends,
new/emerging items, demand based on past years,
exclusives, and owned brands."
NerdWallet counters that the scooter is another year
older and the sale price hasn’t decreased. "The
fact that the deal has been repeated shows that … it
wasn’t exclusive to the Black Friday sale, since it’s
back again this year," said Jessica Ayala, a
spokeswoman at NerdWallet.
Macy’s, 60 Black Friday deals are identical to last
year’s, according to NerdWallet’s report.
said the deals are indeed "sale" prices. That
gas range at Sears carries a regular price of $499, and
the scooter usually goes for $129.99, according to the
what a retailer calls a "sale" price might not
necessarily be a deal, NerdWallet warned.
should also be aware that retailers can make the
discount seem larger by listing an inflated
"original" price that shows the manufacturer’s
suggested retail price instead of the price it was
selling for before Black Friday, according to the
important for shoppers to ignore the Black Friday
percent-off claims, as it’s very likely that the
advertised amount of the discounts may be
inflated," Kristina Chan, NerdWallet’s shopping
manager, said in a statement. "Instead, shoppers
should look at the sale price of the item and determine
if it’s a price they’re willing to pay."
because a retailer promotes a certain product as a ‘deal,’
consumers shouldn’t take that at face value," she
added. "Shoppers still have to do their homework
they might not get the best deal is unlikely to deter
the estimated 135.8 million consumers planning to shop
online and in stores on Thanksgiving, Black Friday,
Saturday and Sunday, according to the latest figures
from the National Retail Federation. The anticipated
turnout is about 1.5 percent higher than last year’s
shopping crowd, the trade group said.
are also expected to splurge a bit more, according to
NerdWallet. On average, consumers plan to spend $529 on
holiday gifts this season, up from $440 in 2014,
according to NerdWallet.
NerdWallet survey of 2,052 U.S. adults was conducted by
Harris Poll online over four days in October.