people rolled their eyes when a Nordic pet food company
earlier this year announced it was offering paid "pawternity"
leave to new pet parent employees. Now a Minnesota firm
has hopped on the slow-moving bandwagon with its own
Minneapolis marketing company, Nina Hale, calls its pet
parent leave policy "fur-ternity," and instead
of 3 days of paid leave, the policy gives pet parents
the ability to work from home for a week to help ensure
the new dog or cat addition goes smoothly.
is kind of a no-brainer," Allison McMenimen,
company vice president and policy architect, told the
New York Times. "The idea of offering benefits that
just help keep employees at the office, that’s
idea of giving owners some time to get a pet adjusted to
its new home and family is ascribed to the Musti Group,
a large Scandinavian pet food and supply chain. It began
offering the 3-day parental leave on June 1. The company
has 1,500 employees, 90 percent of whom have pets.
always come first in everything we do, and that’s why
pawternity leave is a natural step in developing our
culture," Musti Group CEO David Rönnberg said at
the time. "Adopting a pet is a significant decision
and changes everyday life considerably. We want to
support our employees during their first days with their
new family member and ensure that they can enjoy those
precious moments to the fullest."
also said he hoped Musti Group’s policy would
encourage other companies to follow suit.
pawternity movement hasn’t gained much ground, and the
Minnesota company might be among the first to formalize
it as a company benefit. The New York Times reported
another company, based in New York, gives its employees
two weeks of paid leave, if they adopt a rescue animal
or get an exotic animal.
Hale decided to offer its fur-ternity benefit, which
began in July, because a number of employees over the
years had asked to work at home after adopting a pet.
After the latest request, the company decided to make it
a formal thing.