Bay Packers have reported another year of record revenue.
revenue rose 8 percent in the past year to nearly $409
million in 2016. It's the 13th straight year with a new
high for one of the NFL's marquee teams.
from national sources rose 6 percent to more than $222
million. It was outpaced by the nearly 11 percent growth
in local revenue to $186 million.
the Packers are ninth in the league again in total
revenue. Even an atypical season without a home playoff
game didn't hurt too much.
Packers hit the road for the postseason in 2015 after a
four-year streak of winning the NFC Central ended. The
difference in revenue between a road and home playoff game
is only about $1.5 million.
league's only publicly owned team, the Packers are
required to disclose financial information. The Packers
play in the league's smallest market.
had a very strong year, another strong year
financially," team president Mark Murphy said.
"The consistent success that we've had on the field
has been a part of that over the years."
one of the NFL's most popular players in quarterback Aaron
Rodgers also helps.
costs increased by about $6 million to $7 million to
roughly $165 million after declining the previous year.
The Packers have attributed such ups and downs to the
cyclical nature of player contracts.
team expenses declined slightly by 1.2 percent to more
than $333 million. The Packers had a net income of nearly
$49 million, up almost 68 percent.
from national sources, while still healthy, grew at a
slower rate than local revenue as a reflection of the
second year of the league's TV contract.
said the Packers are now seeing the impact of renovation
projects over the past few years, including an updated
main gate and atrium, pro shop and stadium restaurant.
you have that kind of profits in a period of time, the
question comes up, 'What are you investing in?' For us,
the first priority is winning championships," Murphy
said. "The first look is investing in football and
make sure that football has the resources they need to be
is in the midst of a two-year project to renovate stadium
suites. The Packers have also started the Titletown
redevelopment project on a tract of land across the street
from the stadium, which will include a hotel, restaurant
and community plaza.
could see another uptick in revenue next year with the
introduction of variable ticket pricing, in which seats
have different prices depending on the game. The average
ticket price at 81,000-seat Lambeau Field cost $92 last
year. Green Bay aims to keep its ticket prices at just
below the league average.
year, the average price for general seats will be roughly
$108 for regular-season games, and about $53 for preseason
Murphy said the team had a "charitable impact"
of more than $6.5 million to the community.
other big investment ... we view our investment in
Titletown as a community investment," Murphy said.