— The U.S. Patent and Trademark Office has denied the
Vegas Golden Knights' trademark application a little more
than two weeks after the new NHL franchise unveiled its name
The office cites
potential confusion with the team name for the College of
Saint Rose in New York, which is also the Golden Knights.
The Las Vegas franchise is set to take the ice next season.
commissioner Bill Daly said the league will formally respond
by a June 7 deadline outlining why it believes the name
should be registered "in co-existence" with that
of Saint Rose "just as a number of other nicknames
currently co-exist in professional and college sports
(particularly where there is no overlap as to the sport for
which the nickname is being used)."
consider this a routine matter and it is not our intention
to reconsider the name or logo of this franchise," Daly
said Wednesday. "We fully intend to proceed as
originally planned, relying on our common law trademark
rights as well as our state trademark registrations while we
work through the process of addressing the question raised
in the federal applications."
Alexander, assistant athletic director for communications at
the College of Saint Rose, said the school's trademark was
registered in 2004. He declined to say how the college would
react if the NHL franchise continued to pursue its
application to use the nickname.
only the first period, I don't want to get too far
ahead," Alexander said.
does not have a hockey team.
have a registered trademark. We love the name,"
Alexander said. "Fifteen years ago we redesigned the
logo and wanted a trademark to specifically protect our
brand. The logo represents the spirit of the school."
office said the similarities were too many to overlook.
this case, the marks are identical in part, sharing the same
dominant wording and overall commercial impression," it
said in denying the application. "The nature of the
applicant's and registrant's services is similar; both offer
sports entertainment of a kind available in the same venues,
broadcast on television, and are generally available to the
same class of consumers. Accordingly, the examining attorney
concludes that there is a likelihood of confusion between
the applicant's and registrant's marks."
told Sports Illustrated it found the patent office decision
"not at all unusual" and said the official
response would be crafted with help of legal
University in northern New York has a Division I hockey team
nicknamed the Golden Knights. The school has not trademarked
the name, and Kelly Chezum, vice president for external
relations, said the college entered into a peaceful
coexistent agreement with the owner of the new NHL team in
Las Vegas earlier this year. Chezum said she knew there was
a possibility of questions regarding the nickname and took a