York Yankees shortstop Derek Jeter addresses the media
during a baseball news conference, in this Tuesday, Dec. 7,
2010 file photo taken at George M. Steinbrenner Field in
Tampa, Fla. Jeter was one of the world’s most covered
athletes in media during his 20-season career with the New
York Yankees. Now, he’s joining the media with a new
website "The Players Tribune" devoted to
delivering athletes “unfiltered” views to the fans.
NEW YORK —
Derek Jeter was one of the world's most covered athletes in media
during his 20-season career with the New York Yankees. Now, he's
joining media with a new website devoted to delivering athletes'
"unfiltered" views to the fans.
Tribune is being billed as a digital company that will offer
unique access to top athletes in every sport — from videos to
photos to podcasts and more — without having to deal with
reporters to do it.
In a statement on
the site that posted Wednesday, Jeter said he wants it to
"transform how athletes and newsmakers share information, and
bring fans closer than ever to the games they love."
Jeter — who
admits to being guarded with reporters — attributed his success
in what he called "the toughest media market" to being
careful about what he said.
simple answers have always stemmed from a genuine concern that any
statement, or opinion or detail, might be distorted," he
wrote in his letter on the site.
But he said fans
deserve to hear more from their fans than "no comments"
and his site will allow a direct connection to the athlete.
need to be sure our thoughts will come across the way we
intend," he wrote.
retired from the Yankees after spending his entire career with New
York, winning five championships during a storied career. In his
post on the site, he spoke about the "whirlwind" of his
final season and his disappointment in missing the postseason.
out Yankee fans as the greatest, he also paid tribute to fans
outside of New York for their support.
reception outside of New York that was the biggest difference this
year. I'll never forget how baseball fans across the country have
treated me," he said.
used to view as enemy territory were transformed with cheers,
handshakes and hat tips," he said. "If I thought
baseball was part of my family before this season, I now know that
it's truly the case. And I am grateful for that."