is launching a new text messaging system for its Android
platform to challenge Apple’s iMessage in smartphone
text messaging supremacy.
Chat, Google is updating its current Short Messaging
Service-run Android Messages app so that it can send and
receive high-definition images and videos, set up group
texts and allow reading receipts.
is not a new text messaging app but rather a new set of
features — known as Rich Communication Services
designed to supplant the now 20-plus-year old SMS. Chat
will be rolled into Android Messages in the near future.
will be available to all worldwide cellular carriers
that provide Android phones. But because Chat’s
implementation will be carrier-based, some likely will
debut later than others, according to The Verge, which
broke the news Friday. This is in contrast to its main
competitor, iMessage, which is built into every iPhone
the United States, Sprint phones already support Chat
between compatible Android devices and T-Mobile plans to
roll out Chat in the second quarter of this year,
according to The Verge. It is unclear when Verizon and
AT&T will make the switch.
iMessage and other third-party messaging app, such as
WhatsApp or Signal, Chat will not support end-to-end
encryption, leaving the messages less secure than its
continues to be a carrier-owned service, so legal
intercept and other laws that exist that allow carriers
to have access to the data continues to be the
case," said Anil Sabharwal, who was in charge of
building Chat for Google, to The Verge. Sabharwal led
the team, which created the popular Google Photos.
the advent of Chat, other Google projects in the space
will be phased out. Allo, which was introduced by Google
in 2016 as its latest messaging solution on Android,
will see its development "paused", according
to The Verge. Allo did not find traction among consumers
as it only was downloaded by 50 million users, according
set out to build this thing, that it (would be) a
product that we would get hundreds of millions of people
to get excited about and use," Sabharwal said.
the past decade, Google was on a long and circuitous
path to develop a messaging system that will reach
hundreds of millions of people on its platform. Allo was
only the latest creation in its history, with products
like Google Talk, Google Hangouts and Google Messenger
launched to mixed results.
Apple’s iMessage soared soon after its release in
2011. While Apple has not disclosed iMessage’s usage
statistics, a Business Insider study from 2017 found
iMessage to be the most popular messaging service for
teenagers in the United States, as teenagers receive
nearly twice as many messages on iMessage than Facebook
Messenger and more than three times than Snapchat.