Tuesday,
and it has little to do with desktops or laptops.
It's a
future that focuses on mobility, with access to the
Internet - and the ability to search its vastness, of
course - no matter where you are from a device that
clips to your belt or sits in your purse.
The
Google phone has arrived.
Breaking
into mobile phones is a huge opportunity for Google,
because the field is wide open, featuring an amalgam
of carriers, software firms, handset makers and a
growing cadre of third-party developers.
"The
mobile phone today is where the PC was 15 years
ago," said analyst Michael Gartenberg, a vice
president at Jupitermedia. "The key difference is
that there is no 'Windows' for mobile devices, a
dominant player that controls everything."
Indeed,
there is no single gatekeeper, the way Microsoft with
its operating system has remained on the vast majority
of computers. Rather, Microsoft is one of many outfits
trying to capture mobile market share. So there is a
huge opportunity for Google, like Apple showed last
year, to develop a product with a set of features that
appeals to an increasing need to be always connected,
always online, always at work and always entertained.
Google's
first phone, called Google G1, was developed in
partnership with wireless carrier T-Mobile and handset
maker HTC. It will go on sale at T-Mobile on Oct. 22
for $179 with a two-year contract.
The
phone is handsome and is operated by a touch screen
and a slide-out keypad. It runs on a software platform
that Google developed, called Android.
The
phone works with several Internet-based e-mail
clients, but it is optimized for Google's Gmail.
Other
Google products prominent on the phone include Google
Maps with Street View - useful for pointing out
landmarks for those who are directionally challenged -
and Google Talk, an instant messaging service for
Gmail that can use location-based tools on the G1 to
pinpoint friends.
Like
the iPhone, the T-Mobile G1 will provide a platform
for third-party applications. Google calls it the
Android Market - Google co-founder Sergey Brin
referred to it as the "App Store," the name
of Apple's software store, during his brief appearance
Tuesday - where users will be able to download a host
of programs.
One
such program displayed Tuesday was ShopSavvy, which
integrates the phone's 3-megapixel camera to take
pictures of bar codes on products on store shelves for
comparison shopping. Users can then send that code to
compare prices for a particular item across the Web.
Another
feature is integration with Amazon's MP3 store, where
shoppers can download music directly to the phone.
It's Amazon's first foray into mobile music.
It's
also an example of how major tech firms are willing to
work with Google to develop a new suite of services
for mobile phones.
"It's
important that Google has achieved this milestone
(announcing an Android product) because now people can
see how it will play in the marketplace," said
Charles Golvin of Forrester Research. "That is
significant but a small step in a long-term strategy
for Google."
That
strategy is to be on as many mobile devices as
possible, whether it's through the Android platform,
or through the several mobile programs it already
offers. The idea is if you use Google on a phone you
are more likely to use other Google products,
potentially generating more ad revenue for the search
giant.
Another
phone is expected from Sprint, but a spokeswoman said
Tuesday that nothing has been announced, even
internally.
Gartenberg,
who was at the New York press event, handled the G1
and called it a "very nice device. There are a
lot of things in here that are very cool."
That
includes the iPhone-like feel of the touch screen, but
also the slide-out Qwerty keypad. That should appeal
to people who prefer typing out messages on physical
keys, such as business users.
But
Gartenberg doesn't think this first version of the
Google phone will appeal to businesses. For one, it
doesn't have support for Microsoft's Exchange server
software, a bastion of corporate communication, and
there's no desktop-to-phone synchronization.
With
this phone, "there is no simple way to
synchronize content back and forth," Gartenberg
said. "But if you use Google to manage your
calendar, inbox, contacts, etc, it will be great for
you."
Google's
vision still needs some clarity - and help from that
old standby, the desktop computer - but there's little
doubt the G1 will have an impact.
"Google
is now a player in the most important space:
mobile," Gartenberg said.