media network Twitter is testing product and place
pages, a new feature that will help drive e-commerce
through the platform.
feature, which is still in a testing phase and is
available only to select Twitter users, lets those users
group together products and places on dedicated pages.
example, going to Nike’s profile, users will see a
button to "Browse Collection." Clicking on the
button will redirect them to a page Nike curated that
features images and video about its LeBron Elite
Collection of sportswear, as well as product
descriptions, price and the option to buy products. The
pages also will show tweets about the products that are
most timely and relevant to the viewer.
announcement of product and place pages is an extension
of the company’s "buy" button on tweets,
which started rolling out last fall.
is an early step in our building functionality into
Twitter to make shopping from mobile devices convenient
and easy, hopefully even fun," Twitter said in a
blog post at the time.
announcement of product and place pages essentially adds
a user-curated storefront to Twitter, giving brands a
way to reach Twitter users beyond promoted tweets. The
move could bolster the social network’s relationship
with advertisers, who long have been discontent with the
platform’s user engagement and growth levels.
feature is launching with a short list of partners,
including musicians Amanda Palmer, Ariana Grande, Demi
Lovato and Steve Aoki, retailers such as Nordstrom,
Target and the Disney Store, and other well-known
personalities and brands such as entrepreneur Michelle
Phan, Nike and Warner Bros.