Inc. has begun offering trade-in credit for damaged
iPhones, a strategy that could encourage people to buy a
newer model rather than try to fix or bear with their
is under pressure from investors to show that slowing
sales of iPhones isnít a long-term trend. Fostering
more upgrades should help, as will selling more
refurbished iPhones in countries where original devices
remain too expensive for most people.
Apple required iPhone displays, buttons and cameras to
be intact for consumers to get up to $350 toward the
purchase of a new iPhone. The maximum credit cuts the
price of the latest iPhone, the 6S, by more than half.
screens and other issues will cut into the trade-in
value, limiting it to between $50 for the iPhone 5S and
$250 for the iPhone 6 Plus, an Apple spokesman said
the new policy still makes upgrades more attractive than
before. Apple is directing people to its stores to get
the most accurate appraisal, though trade-ins also may
be processed online.
vendors including Gazelle and Usell provide credit for
turning in iPhones, and major wireless carriers also
accept old iPhones in exchange for credit.
Friday, a research firm said the Apple Watch accounted
for two-thirds of all smartwatch shipments in 2015.
shipped 5 million watches in the fourth quarter for a
total of 12 million last year, according to Canalys.
Samsung and Pebble came in second and third,
respectively, for the year.
hasnít provided exact sales figures, other than to say
that more Apple Watches were purchased in the fourth
quarter than the third. The company hasnít launched a
trade-in program for the Watch, a spokesman said.