of "House of Cards" and "Orange Is the
New Black" can now catch up on their favorite
series while flying on Virgin America.
Burlingame, Calif.-based airline has announced a
partnership with Netflix to let members of the on-demand
media provider watch movies and shows for free on the
airline’s two new A320 jets, equipped with high-speed,
satellite-based wireless Internet. The airline expects
to have the service available on a total of 10 new A320
jets by next year.
partnership represents the latest example of how
airlines are expanding their entertainment offerings to
compete and generate revenue.
this week, Global Eagle Entertainment, a Los Angeles
provider of airline entertainment services, announced a
partnership with Sony Music to offer the music giant’s
catalog of songs to passengers of Global Eagle’s
clients, including Southwest Airlines.
Airlines recently expanded entertainment options to
include HBO shows such as "Game of Thrones"
and "Entourage" and music videos from Vevo.
experts say airlines need to invest in such
entertainment to differentiate themselves from their
Netflix by itself is unlikely to motivate a passenger to
switch to an airline, but when considering all
offerings, it may tilt them toward choosing a particular
airline," said Jay Sorenson, an airline
some carriers charge passengers for onboard
entertainment, Sorenson said airlines don’t consider
entertainment systems as big revenue streams.
Virgin America, passengers can stream Netflix shows and
movies for free on their own smartphones, tablets and
laptops through March 2, 2016, after which the airline
will evaluate pricing options. Starting next month, the
airline also will offer "House of Cards"
seasons 1 through 3 on the airline’s touch-screen
seatback entertainment system.
airline’s seatback offerings also include free live
television and music videos, plus movies for a fee.