are adopting new technologies or tapping existing ones
to enhance the guest experience and better serve
customers in an increasingly mobile age.
hotel guests becoming more reliant on smartphones and
other mobile devices such as iPads and laptops, demand
for faster and more seamless technology before and after
check-in is growing, experts say.
that end, some hotels are installing self-service kiosks
in lobbies, or arming front desk staff with handheld
devices to speed the check-in process, while others
allow frequent travelers to digitally check in online
and even select their own rooms.
Homewood Suites by Hilton in Dania Beach, Fla., guests
who are Hilton Honors members can take advantage of its
e-check-in and suite selection services.
fairly popular with our regular guests," General
Manager Mike Walker said of the services that allow them
to check in online, or preselect the suite of their
choice up to 36 hours prior to arrival.
usage numbers werenít available, Walker said the
digital services were relatively new to the hotel, which
opened in 2009, and used mostly by business travelers.
road warriors really like this feature," he noted.
"It does save people some time."
at Hawthorn Suites by Wyndham in West Palm Beach, Fla.,
knew it needed to find a fix for the hotelís Internet
service based on the "slow" and
"sporadic" comments it often got on the hotel
reviews website TripAdvisor.com.
was the only negative," said General Manager
William Murray of the reviews about the 4-year-old hotel
on TripAdvisor. "We were working on doing
recently Murray signed up Hawthorn Suites for Comcast
Business Hospitality, which bundles Ethernet, Internet,
video and phone services customized for the lodging
the hotelís Internet service is ten times faster than
the old Web connection.
us it was a night and day difference," said Murray
of the improved free Wi-Fi service. "Guests
definitely notice it and appreciate it."
officially launched its new hospitality product suite in
January. "With the rising use of tablets,
smartphones and other devices, the needs of todayís
modern traveler are changing, making high-performance
connectivity nearly just as important as price, location
and loyalty programs when selecting a hotel," said
Spero Canton, spokesman for Comcastís Florida region.
new suite of products enables hotels and motels to
leverage advanced technology from a single provider to
improve the guest experience, streamline back-office
operations and reduce costs."
trackers also say more hotels are poised to incorporate
social media booking tools to generate more direct
the end of 2013, the majority of hotels will have
booking engines integrated into their social media
channels and mobile websites, according to findings of a
recent survey from TravelClick, a provider of
revenue-generating solutions for hoteliers.
48 percent of the nearly 400 global hotels surveyed had
a booking engine on Facebook or another social media
site, and of the 52 percent that did not, about half
planned to add one this year.
so many users relying on Facebook for research and
information, it is critical that hotels make it easy for
consumers to use Facebook to initiate a booking,"
Jason Ewell, a TravelClick executive vice president