ANGELES — Snapchat is removing a cumbersome feature
and making it easier to add friends on its app.
Los Angeles startup announced Wednesday that users will
no longer have to continuously hold a finger on the
screen to watch videos that friends have posted on the
popular chat and entertainment app. Now, they can tap
once to watch a video and let their finger rest — as
is typical on most other apps.
"hold-to-view" functionality had been among
the many features that confused people trying to learn
Snapchat. Getting rid of it is a "pretty big
change," Snapchat said. And it comes with a
potential downside. Not having to interact with the
screen during playback could lead users to pay less
attention to the videos.
as Snapchat has sought more deals with advertisers in
recent weeks, it’s made an effort to make the app
easier for a broader, older audience to understand. That’s
included Chief Executive Evan Spiegel explaining
"the three screens of Snapchat" in a crudely
filmed YouTube video. One part of the app is for
capture, one for watching content from friends and one
to see stories from media outlets.
update arriving Wednesday on both Android and Apple
devices also brings a new ability to the first screen.
Users can quickly add someone who’s nearby as a
contact on the app assuming that the second person has
the feature opened up at the same time.