ANGELES — YouTube, the pioneer of free online videos,
is jumping into the subscription streaming market with
new service, which will be available for $9.99 per month
beginning Oct. 28, will give paying users an ad-free
experience with access to YouTube videos offline, Google
Play music and a slate of new YouTube original content.
The Google-owned video giant also unveiled a brand new
YouTube Music app.
marks an evolution in our desire to give fans more
choice and features that they love and much greater
experience they have been asking for," Robert Kyncl,
YouTube’s chief business officer, said Wednesday at a
news conference at the company’s 41,000-square-foot
video production facility in Los Angeles.
was joined by other YouTube execs including Global Head
of Original Programming Susanne Daniels, who recently
exited her post as MTV programming chief, and a handful
of YouTube’s top stars, including Lilly Singh (known
as Super Woman to her fans), Joey Graceffa and the Fine
content, which will begin rolling out in January, will
include Singh’s documentary "A Trip to Unicorn
Island," a Fine Bros. show called "Sing
It," a PewDiePie show, and a murder mystery show
said the digital stars who have risen to fame on the
platform are at the core of differentiating YouTube Red
from other streaming services such as Netflix, Hulu and
are just doing it our way," Kyncl said.