annual Consumer Electronics Show in Las Vegas doesn’t
officially start until Tuesday, but that hasn’t
stopped one of the biggest names in tech from making a
splash at the gathering.
it’s a company that isn’t even attending CES.
using the side of a Marriott hotel in downtown Las Vegas
in order take what appears to be a shot at its
Android-based smartphone rivals with a giant ad that
shows part of the outline of an iPhone and the text
“What happens on your iPhone stays on your iPhone.”
The ad also includes the apple.com/privacy website
address where people can get information about Apple’s
iPhone privacy policies.
The ad is
seen as poking at the likes of Google’s Android
phones, and the fears that the Android operating system
can be easily hacked and that personal information
stored on such phones can be leaked to hackers or
ad doesn’t mention Android by name, it was hard to
view the positioning of it as anything less than an
effort by Apple to tweak at its smartphone competitors.
Apple’s ad was in a place where it could easily be
seen by riders on Las Vegas monorail cars emblazoned
with an ad reading “Hey, Google.”