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Apple, a CES no-show, makes its presence felt in ad tweaking smartphone rivals

January 14, 2019 


The annual Consumer Electronics Show in Las Vegas doesn’t officially start until Tuesday, but that hasn’t stopped one of the biggest names in tech from making a splash at the gathering.

And it’s a company that isn’t even attending CES.

Apple is using the side of a Marriott hotel in downtown Las Vegas in order take what appears to be a shot at its Android-based smartphone rivals with a giant ad that shows part of the outline of an iPhone and the text “What happens on your iPhone stays on your iPhone.” The ad also includes the apple.com/privacy website address where people can get information about Apple’s iPhone privacy policies.

The ad is seen as poking at the likes of Google’s Android phones, and the fears that the Android operating system can be easily hacked and that personal information stored on such phones can be leaked to hackers or governmental institutions.

While the ad doesn’t mention Android by name, it was hard to view the positioning of it as anything less than an effort by Apple to tweak at its smartphone competitors. Apple’s ad was in a place where it could easily be seen by riders on Las Vegas monorail cars emblazoned with an ad reading “Hey, Google.”

 


Associated Press