says it will take more time than it thought to get a
billion devices running Windows 10 because of its
sharply curtailed ambitions in the smartphone business.
company last year set a goal of reaching 1 billion
devices running the new operating system by mid-2018.
in a statement to ZDNet, the company says it will
"take longer" to reach that goal. Yusuf Mehdi,
who runs the Windows marketing team, attributed that to
"the focusing of our phone hardware business."
a statement confirming the delayed target, the company
didn’t offer a new expected date. Microsoft last month
said there were 350 million devices running Windows 10,
a tally that analysts say predominantly involves
10, released in July 2015, is designed to run with a
similar look and feel across personal computers,
tablets, smartphones, and Microsoft’s Xbox One game
consoles. The operating system was pitched in part as a
way to broaden the company’s reach beyond its PC
comfort zone.When Terry Myerson, who leads Microsoft’s
Windows and Devices Group, announced the 1 billion
target, the company had just wrapped up a year in which
it sold about 34 million Windows smartphones.
then, Microsoft has all but eliminated the smartphone
hardware unit it acquired from Nokia in 2014, taking
about $10 billion in writedowns and restructuring costs,
laying off thousands of employees, and shuttering or
selling factories worldwide. The company’s smartphone
sales totaled just 2.3 million in the first three months
hard to know what exactly they were counting on,"
said Steve Kleynhans, an analyst with Gartner. "At
the time, they did have some pretty high expectations
around Windows Phone."
PC sales, he said, also likely played a role in
Microsoft’s changed expectations.