case you havenít raised your head long enough to
notice the throngs of people gazing hypnotically at
their smartphones, the nation has passed a milestone.
now make up 75 percent of the mobile phone market, up
from 65 percent a year ago and just 2 percent a decade
ago, according to the Internet analytics firm comScore.
another way, three-quarters of Americans age 13 and
older now have smartphones. Most other people have some
other type of cell phone, such as a flip phone or
TracFone, used mostly for old-fashioned talking.
percentage of people who donít own any kind of mobile
phone is so low itís not worth mentioning, said Andrew
Lipsman, vice president of marketing and insights at
comScore, based in Reston, Va.
you take a look at the big picture, itís how mobile
has taken over and become the dominant platform through
which people engage in digital media," he said.
computer usage has flattened out, but people are
spending more time in front of a digital screen ó
whether it be on the way to work, throughout the day,
sitting in front of the TV or in bed at night ó
because of the availability of smartphones and tablets,
the plus side, as a nation of smartphone users connected
to the Internet 24/7, people are better informed and may
be learning more quickly, Lipsman said.
there are negative implications to consider, as well.
the drawback is what that (greater reliance on
smartphones) means for how people engage with each
other," he said.
released last month by the digital technology firm
Apigee in San Jose, Calif., along with Stanford
Universityís Mobile Innovation Group, found a
deepening dependence on smartphones for social
was strongest among the one-quarter of smartphone users
who reported using their devices the most.
these top users, the majority said they used their
phones "nearly all the time," including while
at dinner with others.
percent of top users said they could not maintain a
relationship with a significant other without the apps
on their phones, while 19 percent said they couldnít
find new friends without their smartphones.
all smartphone owners surveyed, 11 percent said they
would be unable to be happy without their electronic
probably no surprise that younger Americans tend to use
smartphones the most. Among every age group between 13
and 44, at least 85 percent have smartphones, according
to the comScore survey.
the numbers drop off. Among people age 45-54, itís 76
percent; ages 55-64, 63 percent; and for those 65 and
older, itís 48 percent.
devices are the most popular, making up 41 percent of
the market, followed by Samsung at 29 percent, LG at 8
percent, Motorola with 5 percent and HTC with 4 percent,
for the most popular smartphone apps, Facebook reigned
supreme, reaching 70 percent of the app audience;
followed by YouTube at 55 percent; and Google Play at 52
percent. Google search, also at 52 percent, and Facebook
messenger, 47 percent, rounded out the top five.