HO CHI
MINH CITY, Vietnam - The next billion computer users
can be found in places like Nguyen Du Secondary
School.
On a
recent spring afternoon, sixth-graders fixed their
eyes on book-size laptops - Intel-designed Classmate
PCs - as they reviewed their English lessons over a
wireless network in a pilot program sponsored by the
Santa Clara, Calif., chip maker.
From
California to Taipei, industry executives believe they
have struck a new consumer vein that will spur a
computer sales gold rush. As millions of people in
developing countries embrace the digital world for the
first time, computer and semiconductor manufacturers
hope to cash in with a new generation of mini-laptops.
They say an emerging category of small computers will
attract buyers in poor and wealthy nations alike.
Intel
calls them "netbooks," while Hewlett-Packard
prefers the name "Mini-Note." They are
low-cost and low-power.
"I
have not seen this kind of energy around a category in
a long time," said Navin Shenoy, Intel's
Asia-Pacific general manager. He predicts more than 50
million mini-computers will be sold globally by 2011.
In fall
2007, Taiwanese PC maker Asus surprised analysts and
competitors with the successful launch of its Eee PC,
a 7-inch, flash memory laptop that was a hot holiday
seller until supplies ran out. Now the PC heavyweights
- HP, Acer, Dell - are playing catch-up.
But
some industry experts remain skeptical that this
"tweener" product - it fits somewhere
between a regular laptop and a smart-phone - will ever
be more than an inexpensive toy for early adapters.
"The
actual numbers are going to be a tiny, tiny fraction
of total PC sales," said Bob O'Donnell, an
analyst with research firm IDC. He forecasts annual
global sales of low-cost mini-laptops will be a mere 9
million by 2012.
Shenoy,
though, predicts more than 50 million mini-computers
will be sold globally by 2011. That may not seem
impressive compared with the 214.3 million IDC
predicts will be sold in 2011, but it nonetheless is a
sizable number.
Intel,
searching for new sources of growth, has high hopes
for the emerging low-cost computers. The giant chip
maker believes many of these devices will be running
on its new low-power Atom processor.
In the
United States, these small laptops - priced at $400 to
$600 - will be a second or third laptop for families
with school-age children, or on-the-go professionals
looking for lighter laptops to tote around, said
Shenoy, the former right-hand assistant to Intel Chief
Executive Paul Otellini.
In
countries like Vietnam, the slender gadgets will be
something of a calling card from the PC industry. As
governments roll out better Internet access - Vietnam
is aggressively expanding broadband connections - the
desire for inexpensive machines will grow, he added.
Eventually, they could lead to sales of higher-end
machines.
"They
will draw in people much, much faster and get them on
the Internet," Shenoy said.
The
low-cost mini-laptop trend was inspired by the
non-profit One Laptop Per Child project, which grabbed
headlines by declaring it could make a $100 laptop for
developing countries.
"It
was only talk," said a dismissive Asus CEO and
Chairman Jonney Shih.
OLPC
founder Nicholas Negroponte, though, maintains the
price for mini-laptops will drop "well below
$100," he said in response to e-mail questions.
"Our 2010 target is $75."
Last
year, Americans were offered two OLPC XO computers for
$399, with one going to an underprivileged child
overseas. So far, about 600,000 have been ordered
globally, with 85,000 shipped to U.S. consumers,
Negroponte said. His organization is now looking to
sell more in the United States through a third-party
vendor.
Negroponte's
efforts have faced skepticism from the start about
whether a non-profit could ever deliver on its
promises. In January, Negroponte accused former
partner Intel of disparaging the XO to promote the
chip maker's Classmate PC, which the company denied.
"They create fear, uncertainty and doubt, often
to spoil, not create, a market," he said.
The
success of the Eee PC caught the computer industry by
surprise.
Asus,
which launched its customized Linux laptops in
October, sold about 350,000 in three months. Early in
the holiday season, it was the No. 1-selling computer
on Amazon.com. If not for production problems -
particularly a lack of supply of 7-inch LCD screens -
the company said it would have sold 500,000 in 2007.
Asus
began working on its mini PC strategy in the fall of
2006. "We talked with Intel about the next
billion computer users," Shih said. "They
were also very excited. We only needed three days to
have the prototype built."
Initially,
Intel and Asus named the machine "the Jonney
book" in honor of Shih's vision.
Asus
has since sold 1 million Eee PCs. Shih expects to sell
5 million Eee PCs this year. The company just rolled
out an 8.9-inch model. The $549 laptop has a touch
screen and comes with the option of a Linux or Windows
operating system.
Initially,
HP and Dell executives downplayed the less-expensive
laptops, telling analysts the small units would never
be successful sellers, Taipei-based Goldman Sachs
analyst Henry King recalled.
Now, he
added, "everyone is following. There is almost no
entry barrier. It will become another area for
competition, just like the regular notebooks."
In
April, HP announced its Mini-Note laptops, which will
start at $499 and is aimed at the educational and
general markets. Intel also unveiled its low-cost
Classmate PC in the United States, where it is
available as the 2goPC by CTL. Taiwanese computer
maker Acer is launching its version of the
ultra-compact laptop, as is Dell.
IDC's
O'Donnell, though, doesn't believe U.S. consumers will
buy them in large numbers. The small keyboards are
difficult for adults to use and there are regular
notebooks in the same price range as mini-laptops.
Even
people in developing countries are apt to find them to
be too stripped down, O'Donnell said. Besides, he
added, in many parts of the underdeveloped world,
people can't afford even basic Internet service, let
alone a $400 laptop.
"There
are a lot of bigger problems you have to solve before
you can get to the cost of the PC," O'Donnell
said.
At the
Ho Chi Minh City middle school, though, the Intel
laptops were a huge hit. Students gathered in clusters
at tables, instead of traditional rows of wooden
desks, where they usually sit rigidly - and quietly -
for hours. The room was filled with joy as they worked
through their lessons, wirelessly.
"It's
very great," said 12-year-old Nguyen The Can
after class.
Classmate
Trinh Hoa Huong Phuoc chimed in, "I want to buy
one!"