Leap, the secretive Plantation, Fla.-based tech company
that has raised more than $2 billion in venture capital
to build sophisticated 3D software, has finally gone
the company announced its first product is now available
for purchase. But the average computer user isnít
about to rush out and buy it. The Magic Leap One Creator
Edition is being marketed to "developers and
creators" at a retail price of $2,295. Itís
available online only in select cities.
package comes with software and a headset that lets
users add layers of computer-generated images and
applications to the world around them. It also includes
a web browser and a social platform to connect with
other Magic Leap users.
result: common programs like email and videos
"float" in the real world in front of the
user, reports CNBC, which got a preview.
arenít tethered to another computer," writes CNBCís
Todd Haselton. "You can walk around freely (though
I felt a bit weird with it on my head since itís like
trying to walk around with swimming goggles on).
hard to explain what itís like using Magic Leap, a
problem the company has admitted."
Magazine, which also got an early look, noted glitches..
Ö It wasnít great at first," Jessi Hempel
reports. "The headset was beautiful, and unlike
others Iíve tried, it felt light on my head. A
disc-size battery and computing pack, built like a small
CD, fit easily in my front pocket. A main menu popped up
in front of me, the field of view large enough that it
didnít seem narrow.
as great as this was, there were glitches. When I tried
to use the hand controller to navigate to a football
demo, the controller didnít respond; the experience
Rony Abovitz hailed the announcementís importance for
Florida, which has pledged more than $8 million in
subsidies to support the company. At last yearís
eMerge Americaís conference on Miami Beach, Abovitz
said there were now approximately 800 Magic Leap
employees in South Florida. The companyís website
still lists dozens of openings in Plantation. With its
numerous venture funding rounds totaling billions, the
company, founded in 2010, became South Floridaís most
buzzed-about startup of the decade.
has always been a blank canvas for innovation, and we
hope to be one small part of that incredible
story," he said in a statement. "Our launch of
Magic Leap One Creator Edition begins the next chapter
of our journey to empower creators in Florida, the U.S.,
and around the world. This is a joyful moment for all of
our employees, and we look forward to working with a
diverse and forward-thinking set of developers, artists,
creators, and businesses right here in Florida and
Leapís viability had been questioned by observers
after the company experienced delays and lawsuits,
including sexual harassment and trade secrets
complaints, ó and a negative review by Beyonce, who
reportedly found the version she tested boring after she
got a sneak peak around the winter of 2016-2017.
an interview with Wired published Wednesday, Abovitz
said he regretted the hype that led up to the product
think we were arrogant," he said.
the company still has plenty of believers. Last month,
AT&T took a stake in the company that valued it at