Inc. is reportedly giving Spectacles, its
camera-equipped sunglasses, at least two more tries.
Venice maker of the video messaging app Snapchat is
working on two new versions of the glasses to improve
upon its poorly selling original version, according to
the video news outlet Cheddar.
declined to comment.
of the new versions is reportedly expected to be
released in the fall and will look similar to the
original pair, but will be offered in different colors
and boast higher performance.
other version, reportedly slated for 2019, is a more
sophisticated version of the glasses. The company is
considering adding two cameras to produce 3-D effects
and built-in GPS, which could raise prices to about
$300, more than double Spectacles’ standard price.
were released in 2016. Snap sold about 150,000 pairs,
well below company expectations. Snap had to write down
$40 million in costs associated with the excess
inventory in 2017.
chief executive, Evan Spiegel, is determined to succeed
in hardware given the potential for augmented reality to
boost interest in Snapchat.
are a product of Snap Lab, the company’s hardware
division. The lab was hit with layoffs and leadership
changes last year.
addition to Spectacles, Cheddar reported Snap had
reached out to eyewear manufacturers Luxottica and Warby
Parker about partnerships.