personalized miniature bobbleheads to flower vases,
Amazonís new 3-D printing marketplace plans to
simplify the 3-D printing process for consumers.
online retailer, which launched the marketplace Monday,
offers users the ability to customize a number of
objects including jewelry, bobbleheads and wax seals
before having them 3-D printed and shipped out, just
like any other Amazon transaction.
the customization aspect of the website more accessible
to 3-D printing novices is important, Amazon Marketplace
Sales Director Petra Schindler-Carter said, because it
opens a new marketplace to more consumers.
an innovation that weíre excited to invest in,"
printers use a variety of materials to create objects
including toys and casts for broken bones. The printers
themselves often cost several hundreds of dollars, and
usually require a rudimentary knowledge of technical
programs like AutoCAD to begin building 3-D designs.
is offering more than 200 printable objects through the
marketplace, with customizable features such as color,
size, style and text additions. The objects will retail
from $25 to $100.
tech giant is partnering with 10 3-D printing companies
that sell and create 3-D printing items and hopes to add
more, Schindler-Carter said.
to a much larger customer base in Amazon isnít a
concern for partnering company Mixee Labs, co-founder
Nancy Liang said. She said the company, which produces
the customizable bobbleheads, was a great fit for
canít sell a personalized mini-bobblehead without a
way of personalizing," Liang wrote in an email.
"It just so happens that Amazon was interested in
launching a personalization widget on their product
page, so it was perfect."