just three months, Snapchat has doubled the number of
video views it gets per day to 4 billion, a spokeswoman
for the social media app said.
puts Snapchat on equal footing with social media giant
Facebook, which announced it hit 4 billion daily video
views in the first quarter of this year.
newest numbers, which were first reported by the
International Business Times, are being driven by the
popularity of its "Live Stories" feature,
which curates clips from around the world.
founder and chief executive, Evan Spiegel, told
Bloomberg in May that the company was generating 2
billion views a day.
numbers will boost Snapchat’s bottom line as
advertisers gravitate toward the app’s millennial
has raised over $1 billion, implying a valuation of
about $16 billion.